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1226 brands found

The Item

News
Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The Item, as it's commonly referred to, publishes a newspaper fiv...

The Morning News

News
The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...

The State

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The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...

Sun News SC

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The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...
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Mitchell Daily Republic

News
The Mitchell Daily Republic is a daily newspaper published in Mitchell, South Dakota. The paper's circulation is reported to be 9,859 and primarily serves Davison County, South Dakota. It was founded ...

Rapid City Journal

News
The Rapid City Journal (formerly the Black Hills Journal and the Rapid City Daily Journal) is the daily newspaper of Rapid City, South Dakota. As of 2021, it is the largest newspaper in South Dakota b...

Citizen Tribune

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It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the eight-county Lakeway Region, providing news coverage on a wi...

Memphis Flyer

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The Memphis Flyer is Memphis’ alternative newsweekly, serving the metro Memphis area of nearly a million residents. The Flyer was started in 1989 by Contemporary Media, Inc., the locally owned publish...

Nashville Scene

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Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, and later joined the ranks of sixteen other publications aft...

The Allen American

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The Allen American is a weekly local newspaper in Allen, Texas founded in 1970. It is currently operated by Star Media.  In 1972 it swept the East Texas Press Association Awards, being judged the best...

Focus Daily News

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The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus Newspapers of DFW. The newspaper is published on Tuesday, Wednes...

Waco Tribune-Herald

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The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of stories in February and March 1993 about the Branch Davidian s...

The Baylor Lariat

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The Baylor Lariat is the award-winning student newspaper of Baylor University. Started in 1900, the publication has covered several top stories, both national and local.It was named Best Student Newsp...

The Daily Texan

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The Daily Texan is the student newspaper of the University of Texas at Austin. It is one of the largest college newspapers in the United States, with a daily circulation of roughly 12,000 during the f...

The Daily Utah Chronicle

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The University of Utah  is a public research university in Salt Lake City, Utah. It is the flagship institution of the Utah System of Higher Education. The university was established in 1850 as the Un...

Barre Montpelier Times Argus

News
The Barre Montpelier Times Argus is a daily morning newspaper serving the capital region of Vermont. It was established in 1897. The newspaper claims that "80% of all adults in the Barre/Montpelier ar...

Rutland Herald

News
 Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print newspapers Tuesday through Saturday in Addison, Bennington,...

Charleston Gazette-Mail

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The Charleston Gazette-Mail is the only daily morning newspaper in Charleston, West Virginia. It is the product of a July 2015 merger between The Charleston Gazette and the Charleston Daily Mail. The ...

La Crosse Tribune

News
The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...

The Badger Herald

News
The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday through Friday during the academic year and once during the summe...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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