Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1228 brands found
The Wenatchee World
News
The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to homes four days a week. The World provides coverage of Chelan...
Yakima Herald-Republic
News
The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily lives of the community it serves.With the advent and swift rise...
The Sacramento Bee
News
Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s print, online, mobile, and direct mail products reach 98% of the...
The Fresno Bee
News
he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley, anchored by Fresno as its largest city, is the #1 agricult...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Investor's Business Daily
News
Investor's Business Daily provides best of breed data, research and information for RIAs, FAs and Institutional Investors. As a must-read for professional purposes and personal fulfillment, IBD and it...
The Modesto Bee
News
The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, which includes southern San Joaquin County, Merced County, Tuo...
The Tribune
News
San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...
Merced Sun-Star
News
Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...
Daily Trojan
News
The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edited and managed by university students. The first edition of...
Daily Bruin
News
Since 1919, the Daily Bruin has served as UCLA’s premier source of campus news for students and members of the university. The paper has published each school day since the mid-1920s. The Bruin is now...
The Stanford Daily
News
The Stanford Daily newspaper is the primary holding of The Stanford Daily Publishing Corporation. Founded in 1973, The Stanford Daily Publishing Corporation operates as a California non-profit corpora...
Santa Clarita Valley Signal
News
Founded in 1919 as a community newspaper serving the Santa Clarita Valley in northern Los Angeles County, The Signal is a thriving multimedia corporation offering some 280,000 residents a daily local ...
Los Angeles Sentinel
News
The Los Angeles Sentinel is an African-American-owned newspaper that places emphasis upon issues that concern the African-American community and its readers. It is a highly regarded and widely perused...
Brentwood Press
News
We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications and thepress.net website, we provide everything there is to kn...
Press Banner
News
The Press Banner is a local newspaper serving Scotts Valley and San Lorenzo Valley, California in Santa Cruz County. It is published once per week on Fridays.The Press Banner, is the only weekly newsp...
Kstati
News
The Kstati newspaper is published by Leader Media Group, Inc. in San Francisco since October 1994Kstati is an independent, politically incorrect publication. We provide an opportunity to speak out to ...
The Sun-Gazette
News
Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare County Football Preview, Central Valley Medical (CVM), the ...
The Madera Tribune
News
Founded March 21, 1885, The Madera Tribune has long served the city and county of Madera, and for most of its history has been an independent and locally owned voice of the San Joaquin ValleyThe Trib...
Fullerton Observer
News
The Fullerton Observer Community Newspaper, founded by Ralph and Natalie Kennedy, Roy and Irene Kobayashi, and other friends in 1978, is staffed by local citizen volunteers who create, publish, and di...
The Palisadian-Post
News
The Palisadian-Post is the only newspaper solely dedicated to comprehensive news coverage of the Pacific Palisades area, from Santa Monica Canyon to Sunset Mesa, Palisades Highlands and Mandeville Can...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.