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1224 brands found
TV Choice
Entertainment · TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Baue...
Business Matters
News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
The TLS
News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
WIRED UK
News · Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launc...
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New Statesman
Advertising · The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics a...
Press Gazette
News · Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media l...
Spear’s
Advertising · Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the u...
The Stylist Group
Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
The Courier Uk
News · The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platform...
The Press and Journal
News · The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration a...
The Evening Express
News · The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Spo...
The Evening Telegraph
News · The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a...
Bunkered
Golf · bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offe...
Pure Radio
Advertising · Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is somet...
Energy Voice
Advertising · Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transitio...
Grow Your Own
Home & Garden · Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as ...
Health & Wellbeing
Health · Health & Wellbeing magazine is the title for you. It’s packed full of easy exercise plans, healthy eating advice and weight loss tips as wel...
Kingdom FM
Advertising · Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy...
My Weekly
Entertainment · My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned co...
Original 106
Advertising · Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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