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Terrible, Thanks For Asking
Health
It’s a question we ask (and get asked) all the time: “How are you?” And normally we just respond with “Fine!” even if we’re totally dying inside, so everyone can go about their day. But it’s not alway...
Bone Valley
Entertainment
In 1987, 18-year-old Michelle Schofield was found dead in a phosphate pit in Florida. Two years later, her husband Leo was convicted and sentenced to life in prison. Fifteen years later, previously ...
NOT 97
Music
NOT 97 is a home for discovering new music from talented, under-the-radar artists around the world. Each episode features a roundtable conversation with industry insiders, influential voices, and arti...
True Crime with Kendall Rae
Entertainment
Kendall Rae is a true-crime content creator on YouTube who has used her platform to spread awareness for victims and their families. Now she is bringing episodes of her YouTube true-crime series to po...
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Marketplace
Business
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you c...
Making Sense
Advertising
Join neuroscientist, philosopher, and five-time New York Times best-selling author Sam Harris as he explores important and controversial questions about the mind, society, current events, moral philos...
Louder
Entertainment
Steven Crowder brings you news, entertainment and politics with the most politically incorrect show on the web. Guests, rants, sketches, your calls ... it's whatever....
Revisionist History
Society
Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Every episode re-examines something from the past—an event, a person, an idea, even a song—and asks whet...
Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Internal Affairs
Entertainment
It happened on a frigid winter night. First, a sudden moment of terror. Then, a frantic search to find a costumed killer. “Internal Affairs,” Dateline’s next original podcast series, takes us to north...
Tenfold More Wicked
Entertainment
Take a gruesome trip through history with chilling campfire stories of true crime. It’s a unique blending of narrative nonfiction storytelling with investigative journalism, a deep dive into the lives...
No Stupid Questions
Society
Stephen Dubner (co-author of the Freakonomics book series) and research psychologist Angela Duckworth (author of Grit) really like to ask people questions, and came to believe there’s no such thing as...
Breaking Points
News
Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball and Saagar Enjeti...
Throughline
Society
The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories you can feel and sounds you can see from the moments that sh...
How Did This Get Made?
Entertainment
Have you ever seen a movie so bad that it's amazing? Paul Scheer, June Diane Raphael and Jason Mantzoukas want to hear about it! We'll watch it with our funniest friends, and report back to you with t...
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
SCM+Logistik
Advertising
I SCM.dk's medieunivers henvender du dig til dem, der træffer de afgørende beslutninger indenfor SCM og logistik .Vi henvender os til supply chain managers, logistikchefer, lagerchefer, indkøbschefer,...
Dansk HR
Advertising
DANSK HR er Danmarks største professionelle, uafhængige, netværksbaserede HR-organisation for HR-direktører, HR-chefer, HR Business Partnere, HR-chefer og HR-konsulenter.De har ca. 1000 medlemmer, og ...
Netavisen Bornholm.nu
News
Bornholm.nu er en familieejet lokalavis og udgives for at fremme et alsidigt udbud af nyheder og analyser af betydning for den offentlige debat i amtet.Avisens formål er derfor at give borgerne uvildi...
The Daily Express
News
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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