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First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
Stuff They Don't Want You To Know
Society
From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events. You can turn back now or learn the Stuff They Don't Want You To Know ... an audio podcast from iHea...
Mufti Menk
Advertising
Mufti Menk, (Doctor, Mufti, Ismail Menk) is a leading global Islamic scholar born and raised in Zimbabwe. He studied Shariah in Madinah and holds a Doctorate of Social Guidance from Aldersgate Univers...
Self Care IRL
Health
Welcome to Self Care IRL, a brave space for you to create better wellness experiences. Join Ty Alexander, wellness blogger and best selling author of Things I Wish I Knew Before My Mom Died, as she ex...
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BibleProject
Advertising
The creators of BibleProject have in-depth conversations about the Bible and theology. A companion podcast to BibleProject videos found at bibleproject.com...
The Dale Jr. Download
Sports
NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on Dirty Mo Media. Earnhardt and co-host Mike Davis raise the ...
The 10 Minute Entrepreneur
Business
The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick hitting tips to help equip you for success. Both tactical a...
ShxtsNGigs
Entertainment
ShxtsNGigs is a weekly podcast featuring best friends James and Fuhad. They try to give their full, unfiltered opinion on anything that comes to mind. It can be raw, it might be offensive but its alwa...
Sounds Like A Cult
Entertainment
A podcast about the modern-day “cults” we all follow. Hosts Isa Medina and Amanda Montell ask the culty questions we’re all wondering… Do you think SoulCycle is a cult? What about Elon Musk stans? Or ...
Apple News Today
News
Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s best journalists are covering them....
Pod Save the World
News
“Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working for President Obama’s National Security Council. On “Pod Save ...
99% Invisible
Advertising
Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. ...
THE ED MYLETT SHOW
Education
The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought leadership. With Ed Mylett and featured guests in almost ever...
The Mindset Mentor
Health
The Mindset Mentor™ podcast is designed for anyone desiring motivation, direction, and focus in life. Host Rob Dial has amassed a passionate following of over 3 million social media followers, includi...
Buried Bones
Entertainment
Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and retired investigator Paul Holes explore these very old cases thr...
TED Radio Hour
Science
Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more about the world, our communities, and most importantly, ours...
Dark History
Society
Bailey Sarian, a professional makeup artist & true crime connoisseur, is taking her expertise from her popular YouTube series, Murder, Mystery & Makeup, and expanding into the podcast world with Dark ...
Get Sleepy: Sleep meditation and stories
Health
Come relax with the #1 Sleep Podcast. Our unique stories help calm the mind and relax the body. Press play, it's time to Get Sleepy... Become a premium member for access to bonus episodes and ad free ...
The MeatEater Podcast
Sports
Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth and relevant look at all outdoor topics including hunting, fis...
The Prof G Pod
Business
Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice. On Mondays, Prof G Markets breaks down what’s moving the c...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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