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1228 brands found
The Stylist Group
Style & Fashion
The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, fast-paced, entrepreneurial environment we create original ma...
The Courier Uk
News
The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platforms.The second largest regional paper in the UK, The Courier i...
The Press and Journal
News
The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration and readership. Published six days a week, the Press and Jour...
The Evening Express
News
The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Sports, Features, Editorial Production, Marketing and Advertisi...
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The Evening Telegraph
News
The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a bold design, increased pagination, and a recently expanded ...
Bunkered
Golf
bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offers something for everyone with features, interviews, equipme...
Pure Radio
Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...
Energy Voice
Advertising
Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transition to a global audience. Energy Voice helps companies and org...
Grow Your Own
Home & Garden
Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as the RHS, David Domoney, Anne Swithinbank and more! It offers...
Health & Wellbeing
Health
Health & Wellbeing magazine is the title for you. It’s packed full of easy exercise plans, healthy eating advice and weight loss tips as well as the best budget-friendly kit, stress-reducing technique...
Kingdom FM
Advertising
Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy Studios, in the heart of Fife. With a broad playlist of con...
My Weekly
Entertainment
My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists,...
Original 106
Advertising
Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across Aberdeen and Aberdeenshire.Appealing to an adult audience wi...
The Next Level
News
Sarah Longwell, Tim Miller, and Jonathan V. Last bring their signature political insight and banter to the masses in The Next Level podcast. Tune in to hear them discuss the news of the week, breakdow...
BBC Good Food
Food & Drink
BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so they work first time for people at home. From quick family sup...
BBC Music
Music
BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broadcast and recorded. It’s packed full of information and inspi...
BBC Science Focus
Science
BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the forefront of science and explains them in plain English. It’s the...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
BBC Top Gear
Automotive
BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motoring magazine media. It combines in-depth buying information w...
BikeRadar
Advertising
Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commuting riding. Our team of expert editors on three continents t...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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