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1226 brands found
Fresh Air
Arts
Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular programs. Hosted by Terry Gross, the show features intimate conve...
The Toast
Entertainment
Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
The Trial Of Alex Murdaugh
News
Tune in to True Crime Today's riveting coverage of the Alex Murdaugh murder trial and experience every jaw-dropping moment, hour by hour. Don't miss a single detail as first-degree murder charges loom...
Office Ladies
Entertainment
The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week Jenna and Angela will break down an episode of The Office a...
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Hard Fork
Tech
“Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of the latest in the rapidly changing world of tech....
Serial
News
Serial Productions makes narrative podcasts whose quality and innovation transformed the medium. “Serial” began in 2014 as a spinoff of the public radio show “This American Life.” In 2020, we joined t...
Morning Wire
News
Trust in the media is at an all-time low. And there’s a reason—endless virtue signaling and manufactured outrage. Finally, there’s an alternative. Morning Wire is presented by Daily Wire Editor-in-Chi...
Wizards of Waverly Pod
Entertainment
Get ready to travel back to Waverly Place with hosts Jennifer Stone ("Harper Finkle") and David DeLuise ("Jerry Russo") as they rewatch the beloved Disney Channel series for the first time in years. W...
Freakonomics Radio
Society
Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you things you always thought you knew (but didn’t) and things y...
Stiff Socks
Entertainment
Stand up comedians Trevor Wallace and Michael Blaustein go do weird stuff, and then talk about how weird the weird stuff was. With their irreverent charm they will tackle tough issues such as, what’s...
Morning Brew Daily
Business
Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative and everything you need to start ...
The Wright Report
News
Former CIA Officer Bryan Dean Wright is back! The Wright Report is a morning news podcast, with updates from America and around the world. Bryan tracks down current events that others don't, and helps...
The Viall Files
Society
My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.”The Viall Files explores all things dating and love - from post...
Adam Carolla Show
Entertainment
Welcome to the new home for Adam's rantings and ravings. This is the #1 Daily Downloaded Podcast in the World. GET IT ON as Adam shares his thoughts on current events, relationships, airport security,...
The Problem
Entertainment
The issues we tackle on The Problem With Jon Stewart are Too Big for TV™—so they spill over into the brilliantly titled The Problem With Jon Stewart podcast. Jon is joined by the staff and expert gues...
Criminal
Entertainment
Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by Phoebe Judge. Part of the Vox Media Podcast Network....
Why Can't We Talk About Amanda's Mom?
Entertainment
In November 1993, a veteran discovers the body of a woman on a dirt road near Interstate-10 in Mobile, Alabama. She’s nude, drained of blood, and decapitated. But despite the horrific nature of the mu...
The Glenn Beck Program
News
Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging personality have made this one of the most popular radio program...
American Scandal
Advertising
Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage.Scandals have shaped America since its founding. From business and politics to sports and socie...
American History Tellers
Advertising
The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced to our history, but how well do you really know the stories...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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