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The Art of Being Well
Health
Leading functional medicine expert and best-selling author Dr. Will Cole has consulted thousands of people around the world on their health journey. Now is the time for your wellness journey. A manife...
Give Them Lala
Entertainment
Every day is a brand-new beginning for Lala Kent. Get to know the actress, singer, TV personality and entrepreneur, as she dives deep into relationships, sex, betrayal, mental health, personal life, a...
This Is Important
Entertainment
Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics....
Drama Queens
Entertainment
Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with your friends...feeling every emotion of it. Is 23 more than j...
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Distractible
Entertainment
The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there, or otherwise interesting stories from everyday life. Also ...
Everything Iconic
Entertainment
Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the topics we all care about: The Real Housewives and nostalgic ...
Creating Confidence
Business
Looking to take your life to the next level? Each week Heather sits down to share with you the techniques and strategies to create your confidence, pursue your dreams and leapfrog the villains you’ll ...
I Survived
Entertainment
What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stories of human endurance. In their own words, survivors recall ...
Girls Next Level
Society
Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls Next Door. Each week, the girls take you inside the gates of ...
The Royals of Malibu
Advertising
Ella Sinclair (Alyssa McKay) is a survivor. She's fierce, brave, and jaded. She finds herself a teenage orphan trying to stay afloat and finish high school on her own. Enter The Royals. Through circum...
Habits and Hustle
Business
Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interviews thought leaders, entrepreneurs, and overall extraordinary ...
The Rewatchables
Entertainment
'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the Ringer universe discussing movies they can’t seem to stop wat...
The Reading Culture
Education
Host Jordan Lloyd Bookey speaks with authors and reading enthusiasts to explore ways to build a stronger culture of reading in our communities. They'll dive into their personal experiences, inspiratio...
Culpable
Advertising
Culpable explores unsettled cases where those deserving of blame have somehow eluded justice. On August 28, 2013, 22 year old Brittany Stykes was shot and killed while driving down Highway 68 in Brown...
The Tim Dillon Show
Entertainment
Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles he shares apocalyptic visions with his friends and berates ...
Main Accounts: The Story of MySpace
Society
MySpace was the first major social media company. And it was the first major social media company to collapse. But what happened on MySpace would have broad implications for all the platforms to follo...
Rotten Mango
Entertainment
Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a l...
The Economist Podcasts
News
Every weekday our global network of correspondents makes sense of the stories beneath the headlines. We bring you surprising trends and tales from around the world, current affairs, business and finan...
Lore
Entertainment
Lore is a bi-weekly podcast (now also a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of h...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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