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The Happiness Lab
Advertising
You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Yale professor Dr. Laurie Santos has studied the science of h...
StarTalk Radio
Education
Science, pop culture, and comedy collide on StarTalk Radio! Neil deGrasse Tyson, astrophysicist and Director of New York's Hayden Planetarium, and his comic co-hosts, guest celebrities, and scientific...
The Know For Sure Pod
Health
What is the secret to a long lasting friendship of 20 years? Respect, Genuine love, and difficult conversations! Every week comedian, actress, and business mogul B.Simone along with her best friend, a...
Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
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Honestly
News
The most interesting conversations in American life now happen in private. This show is bringing them out of the closet. Stories no one else is telling and conversations with the most fascinating peop...
Killer Psyche
Entertainment
When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draws on her decades of experience to reveal why these murderers...
The Basement
Advertising
The Basement is the safest place on the planet. We encourage people to come down from the desired high-rise to The Basement. We get real, vulnerable, & honest. This is a space where I want to provide ...
Back to the Beach
Entertainment
Go behind the scenes of everyone’s favorite iconic hit MTV reality TV series, “Laguna Beach: The Real Orange County,” with OG cast members, Kristin Cavallari and Stephen Colletti, as they rewatch epis...
On
News
It’s On. Get to the heart of what makes powerful people tick — in interviews that have them sit back, relax and get grilled. Twice a week, Kara Swisher and her executive producer Nayeema Raza invite a...
Fore Play
Sports
"Fore Play" is a weekly podcast by common golfers, for common golfers. Trent, Riggs, Frankie, Dan Rapaport, and their wide variety of guests talk about everything golf like normal folks sitting at a b...
Two Ts In A Pod
Entertainment
Two "ex-housewives" Watching, Recapping, Armchair Quarterbacking, Breaking Down all the Breaking News. Teddi Mellencamp and Tamra Judge team up to Tell All. Listen each week as they watch and rehash a...
Everything Happens
Society
Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnosed with Stage IV cancer. In, warm, insightful, often funny co...
Cuhmunity
News
Cuhmunity, a weekly podcast with rapper/actor @iitsAD and respected manager/ influencer @AceBoyPun - Discussing the perfect combination from today’s hot topics, music, personal experiences, honest lif...
Waveform: The MKBHD Podcast
Tech
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest...
F1: Beyond the Grid
Sports
Formula 1's fastest stars slow down and open up, sharing untold stories and unrivalled insight. Tom Clarkson brings you revealing, feature-length interviews and amazing anecdotes from superstar driver...
Malgre Tout Media | International
Horses · Malgre Tout Media | International
Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian world, across European borders. Our content is 100 % FREE for o...
6,417
Unique browsers per day
Other
9%
Men
91%
Women
33 years
Giæver og Gjengen
News
Giæver og Gjengen er en podcast om nyheter i politikk og samfunn....
Deutsche Handwerks Zeitung
Business
Die Deutsche Handwerks Zeitung, DHZ, ist eine Zeitung, die sich an Sie richtet, die in einem Unternehmen oder Handwerk tätig sind. Das DHZ gibt außerdem Regionalausgaben in 23 Regionen heraus....
Bergwelten
Animal Watching & Tracking
Werben Sie über Bergwelten, das Teil von Redbull Media House ist. Bergwelten ist eine Plattform für Wander- und Naturbegeisterte....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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