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1228 brands found

Focus Daily News

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The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus Newspapers of DFW. The newspaper is published on Tuesday, Wednes...

McKinney Courier-Gazette

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The McKinney Courier-Gazette is a daily newspaper published in McKinney, Texas, covering Collin County.1013 Communications acquired it from American Community Newspapers in 2011. The newspaper has a d...

Waco Tribune-Herald

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The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of stories in February and March 1993 about the Branch Davidian s...

The Baylor Lariat

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The Baylor Lariat is the award-winning student newspaper of Baylor University. Started in 1900, the publication has covered several top stories, both national and local.It was named Best Student Newsp...
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The Daily Texan

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The Daily Texan is the student newspaper of the University of Texas at Austin. It is one of the largest college newspapers in the United States, with a daily circulation of roughly 12,000 during the f...

The Daily Utah Chronicle

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The University of Utah  is a public research university in Salt Lake City, Utah. It is the flagship institution of the Utah System of Higher Education. The university was established in 1850 as the Un...

Barre Montpelier Times Argus

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The Barre Montpelier Times Argus is a daily morning newspaper serving the capital region of Vermont. It was established in 1897. The newspaper claims that "80% of all adults in the Barre/Montpelier ar...

Rutland Herald

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 Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print newspapers Tuesday through Saturday in Addison, Bennington,...

Charleston Gazette-Mail

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The Charleston Gazette-Mail is the only daily morning newspaper in Charleston, West Virginia. It is the product of a July 2015 merger between The Charleston Gazette and the Charleston Daily Mail. The ...

La Crosse Tribune

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The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...

The Badger Herald

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The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday through Friday during the academic year and once during the summe...

The Capital Times

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The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...

The Daily Cardinal

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The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country,  it began publishing on Monday, April 4, 1892....

Wisconsin State Journal

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The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...

Shepherd Express

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 Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...

The Journal Times

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The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The paper serves the entire Racine County area.The Journal Time...

Casper Star-Tribune

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The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print newspaper, with a daily circulation of 23,760 and a Sunday ci...

Forskning.no

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forskning.no byr på nyheter, bakgrunnsstoff, debattspalte og blogg. Vi dekker de fleste fagfelt i norsk og internasjonal forskning.forskning.no skal bringe nyheter om forskning, være engasjerende og n...

Psykologisk.no

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Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologisk innsikt.Vi skal dyrke nysgjerrigheten om mennesket og psyk...

TV Haugaland

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TV Haugaland er et foretak som ble stiftet 20. november 1990 i Haugesund for å produsere lokal-TV på Haugalandet i daværende Rogaland fylke....

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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