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1147 brands found
My Weekly
Entertainment
My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists,...
Original 106
Advertising
Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across Aberdeen and Aberdeenshire.Appealing to an adult audience wi...
The Next Level
News
Sarah Longwell, Tim Miller, and Jonathan V. Last bring their signature political insight and banter to the masses in The Next Level podcast. Tune in to hear them discuss the news of the week, breakdow...
BBC Good Food
Food & Drink
BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so they work first time for people at home. From quick family sup...
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BBC Music
Music
BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broadcast and recorded. It’s packed full of information and inspi...
BBC Science Focus
Science
BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the forefront of science and explains them in plain English. It’s the...
BikeRadar
Advertising
Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commuting riding. Our team of expert editors on three continents t...
Cardmaking and Papercraft
Advertising
The UK’s number one cardmaking brand launched in 2003 and remains the go-to title for the new experienced card maker looking for beautiful, traditional projects for all occasions. Pretty, classic desi...
Cross Stitch Crazy
Advertising
Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle. The only entry-level stitching brand in the market, each is...
Cross Stitch Gold
Advertising
Cross Stitch Gold is a premium hobby brand featuring large, intricate projects from the world’s leading designers. Each issue showcases eight designs, which include complicated stitches and techniques...
Delicious UK
Food & Drink
The delicious. brand is an all-round celebration of every aspect of food, from recipes, to health, travel, homewares and kitchen gadgets. It’s aimed at sophisticated, contemporary consumers who are pa...
Love Patchwork & Quilting
Advertising
Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who love color, print, and pattern plus a free cover gift with ever...
Mollie Makes
Style & Fashion
Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encouraging you to adapt and share your own crafty spin on things. W...
olive
Food & Drink
olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of imaginative but achievable recipes, restaurant reviews an...
Papercraft Inspirations
Advertising
Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card making and avid fans of the latest craft products and tools on ...
RadioTimes.com
Entertainment
RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online home of the UK’s leading television and radio magazine, Radi...
Simply Crochet
Advertising
Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is full of creative ideas for anyone who loves – or would love...
Waveform: The MKBHD Podcast
Tech
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest...
F1: Beyond the Grid
Sports
Formula 1's fastest stars slow down and open up, sharing untold stories and unrivalled insight. Tom Clarkson brings you revealing, feature-length interviews and amazing anecdotes from superstar driver...
Malgre Tout Media | International
Horses · Malgre Tout Media | International
Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian world, across European borders. Our content is 100 % FREE for o...
6,417
Unique browsers per day
Other
9%
Men
91%
Women
33 years
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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