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Mansfield News Journal
News
The Mansfield News Journal is a daily newspaper based in Mansfield, Ohio, that serves Richland, Ashland and Crawford counties, as well as parts of Morrow, Knox and Huron counties in the north central ...
The Independent OH
News
The Independent (formerly The Evening Independent) is an American daily newspaper published weekdays and Saturdays in Massillon, Ohio. It is owned by GateHouse Media.The newspaper covers western Stark...
The Times Reporter
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The Times-Reporter is an American daily newspaper published seven mornings a week in New Philadelphia, Ohio. It is owned by Gannett.The newspaper was created in 1968 through the merger of The Daily Ti...
The Advocate (Newark)
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The Advocate is the local daily newspaper of Newark, Ohio, serving the general Licking County region. It has been part of the Gannett family of newspapers and periodicals since 2000. The Advocate is t...
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Portsmouth Daily Times
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Portsmouth Daily Times is a morning newspaper in Scioto County, Ohio with a print circulation of about 10,000. It was first printed in 1852 and printed Monday through Saturday, except Christmas Day. T...
Salem News
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The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the paper is named for the city of Salem, its offices are now in ...
The Sidney Daily News
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Established in 1891, the Sidney Daily News is a five-day-per-week newspaper covering Sidney and Shelby County. The Sidney Daily News is the county’s top news source and also maintains social media pla...
Times Recorder
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The Zanesville Times Recorder is a daily newspaper based in Zanesville, Ohio, that serves Muskingum County. The newspaper is part of the USA Today Network.On December 1, 1959, The Zanesville Times Rec...
The Suburbanite/Akron Beacon Journal
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The Suburbanite's family of newspapers that serve readers with the news and sports stories that hit closest to home. The Suburbanite covers Southern Summit County (Green, New Franklin, Coventry Townsh...
Cincinnati CityBeat
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As a free weekly newspaper, website and mobile platform, Cincinnati CityBeat has served the Greater Cincinnati area since 1994 with cultural and political reporting, entertainment previews, food and d...
The Catholic Telegraph
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The Catholic Telegraph is a monthly magazine published by the Roman Catholic Archdiocese of Cincinnati primarily for its 500,000 congregants. The archdiocese covers 19 counties in Ohio, including the ...
Sun News
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Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consisted of 11 weekly newspapers serving 49 different communities ...
The Other Paper
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The Other Paper serves Vermont’s second largest city. Published since 1977, it is the trusted go-to source for local news, connecting readers every week with what matters, including municipal, legisla...
The Miami Student
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The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the academic year. It claims to be the oldest university newspa...
The Ada News
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The Ada News is a newspaper published three days a week in Ada, Oklahoma, Tuesdays, Thursdays, and Saturdays. The publication's coverage area includes Pontotoc County and portions of Coal County, Garv...
Bartlesville Examiner-Enterprise
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The Bartlesville Examiner-Enterprise is a daily newspaper in Bartlesville, Oklahoma. It was owned and published by Stephens Media LLC until 2015, when the Stephens Media newspapers were sold to New Me...
Claremore Daily Progress
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The Claremore Daily Progress is one of Rogers County's oldest continuous businesses. Its history surpasses that of the City of Claremore, being founded in 1892.It is the newspaper of record for Rogers...
Daily O'Collegian
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The O’Colly Media Group (OMG!) is an independent news and information organization that operates under the School of Media & Strategic Communications at Oklahoma State University. The mission of OMG! ...
The Enid News & Eagle
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The Enid News & Eagle is the dominant news and marketing source for Enid and the surrounding trade territory in northwest Oklahoma.A six-day, morning newspaper, the News & Eagle serves more than 40,00...
Lawton Constitution
News
The Lawton Constitution is a daily newspaper published in Lawton, Oklahoma. It began publishing in 1904. John Shepler bought the paper in 1910. It remained with successive generations of Shepler's fam...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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