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Employee benefit news
News
Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workplace culture. As the dynamics of these spaces continue to shi...
Asset Securitization Report
News
Asset Securitization Report is the essential resource for professionals in structured finance, providing deep coverage of deal-making for corporate, real estate, equipment leasing and consumer debt. W...
The Bond Buyer
News
The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...
American Banker
News
American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns...
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Accounting Today
News
Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and busines...
The Virginia Gazette
News
The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...
Politico
News
POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...
Alexandria Times
News
The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Port City, as well as first-rate coverage of local sports, arts...
The Central Virginian
News
Serving Louisa County and Lake Anna, The Central Virginian is an award-winning member of the Virginia Press Association.The Louisa News and Farmer was established in 1879 by James E. Bibb, who changed...
Arizent
News
We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analysis through subscription services, convening the foremost in...
Clinch Valley News
News
Established in 1869 in the small town of Jeffersonville (now Tazewell) in southwest Virginia, the four-page weekly was first edited by Dr. Henry F. Peery and James C. Nutty. Peery brought rough-and-tu...
The Connection Newspapers
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Connection Newspapers is a locally-owned media company founded in 1784, that publishes 15 weekly community newspapers reaching more than 100,000 households in select suburban communities in the Washin...
The Courier-Record
News
The Courier-Record is an award-winning weekly community newspaper that's been serving the Town of Blackstone, Nottoway County, and surrounding areas since 1890. Our paper hits newsstands and post offi...
The Dinwiddie Monitor
News
The Dinwiddie Monitor is published once a week covering Dinwiddie County and surrounding communities. The newspaper is published on Wednesday, and includes news and pictures about local government, sc...
Galax Gazette
News
The Gazette is a tri-weekly newspaper that covers the Twin Counties (City of Galax, Carroll County and Grayson County). Submit news content, photos, calendar of events items, weddings, community news ...
Greene County Record
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dentify, collect, appraise, organize, and preserve records with historical and/or evidential value, in all formats, as created by the elected officials, administrators, and employees of Greene County;...
InsideNoVa/Prince William
News
InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prince William, Stafford, Culpeper, Fauquier and Loudoun countie...
Inside NoVa/North Stafford
News
InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prince William, Stafford, Culpeper, Fauquier and Loudoun countie...
The New progress
News
In 1884, The Chase City Clipper began serving the citizens of Chase City and the surrounding area. Four years later, the paper was purchased and renamed the Chase City Progress. Over the years, the pa...
Orange County Review
News
The Orange County Review is a weekly newspaper based in Orange, Virginia owned by Berkshire Hathaway. The newspaper focuses on local community news. Public notices from the county commissioners also a...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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