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Denver Business Journal
News · the Denver Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from t...
The Denver North Star
News · The Denver North Star is a monthly newspaper and website that has been published in the Northwest Denver, Colorado, area starting in October...
Gunnison Country Times
News · Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It ser...
High Country News
News · High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popul...
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Journal-Advocate
Home & Garden · The Journal-Advocate is a print and digital newspaper covering Sterling and Logan County, Colorado since 1885.The Journal-Advocate is a dail...
Ouray County Plaindealer
News · The Ouray County Plaindealer is a weekly newspaper based in Ouray, Colorado and owned by 550 Publishing, Inc. It is the newspaper of record ...
Out Front Colorado
News · OFM (OUT FRONT Magazine) was founded in 1976 by Phil Price. Since then, no other queer media has served the LGBTQ community with such dedica...
The Rocky Mountain Collegian
News · ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputa...
Steamboat Pilot & Today
News · The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of ...
Summit Daily News
News · The Summit Daily News prints an average of 8,500 copies of its newspaper daily, and it’s distributed at nearly 500 locations throughout Summ...
Telluride Daily Planet
News · Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each ...
Vail Daily
News · A weekly newspaper published on Thursdays, the Eagle Valley Enterprise features in-depth coverage of community issues, events, government, e...
The Connecticut Mirror
News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Hartford Courant
News · The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information i...
Journal Inquirer
News · The Journal Inquirer is published afternoons Monday through Friday and Saturday mornings in Manchester, Connecticut, and serves 18 towns in ...
Record-Journal
News · The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the Amer...
Republican-American
News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
The Darien Times
News · The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, ...
Fairfield Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
Jewish Ledger CT
News · The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartf...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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