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Suffolk News-Herald
News
The Suffolk News-Herald is a six-day daily newspaper serving the residents of Suffolk, Va. It is distributed free at hundreds of locations across the city. The Suffolk News-Herald covers city governme...
USA Today
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USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. ...
Daily Press VA
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The Daily Press, founded in 1896, serves the Virginia Peninsula and owns The Virginia Gazette in Williamsburg as well as Tidewater Review in the greater West Point area.The Daily Press' award-winning ...
Washington Business Journal
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the Washington Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Washington Business Journal, and other popular featur...
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Washington Times
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Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
The Washington Post
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The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. D...
Virginian-Pilot
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The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can m...
Winchester Star
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The Winchester Star is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may choose from either the print edition or a downloadable editi...
Financial Planning
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Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping their businesses. Through authoritative journalism, events, rese...
National Mortgage News
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National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, including depositories, nonbank lenders and servicers, brokerage...
Digital Insurance
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Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across events and member forums, original research reports, and editoria...
Employee benefit news
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Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workplace culture. As the dynamics of these spaces continue to shi...
Asset Securitization Report
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Asset Securitization Report is the essential resource for professionals in structured finance, providing deep coverage of deal-making for corporate, real estate, equipment leasing and consumer debt. W...
The Bond Buyer
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The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...
American Banker
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American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns...
The Virginia Gazette
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The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...
Politico
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POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...
Alexandria Times
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The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Port City, as well as first-rate coverage of local sports, arts...
The Central Virginian
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Serving Louisa County and Lake Anna, The Central Virginian is an award-winning member of the Virginia Press Association.The Louisa News and Farmer was established in 1879 by James E. Bibb, who changed...
Arizent
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We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analysis through subscription services, convening the foremost in...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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