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Rolling Stone Uk
Advertising · For decades, Rolling Stone magazine has shaped the way generations of readers in the United States and beyond engage with music, entertainme...
Metro UK
News · The UK's largest national weekday newspaperLaunched in 1999, Metro’s core product was designed to brighten up the morning commute for an Urb...
Metro.co.uk
News · Over half of Metro.co.uk’s audience is under the age of 44 – and the writers focus on maintaining and growing a loyal, largely UK, millennia...
The i newspaper
News · inews.co.uk is your essential daily briefing, covering everything you need to know about the things that matter – without jargon or bluster....
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Cold Case Files
Entertainment · Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigato...
Undetermined
Society · In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a m...
Love, Janessa
Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
WEAPONIZED
Society · In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform...
Operation: Tradebom
Society · The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the inve...
The Witch Farm
Entertainment · Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creato...
Deadline: White House
News · Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicoll...
Business Matters
News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
The Stylist Group
Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
Beano
Entertainment · Beano is the world’s longest-running weekly comic. We’ve been entertaining kids of all ages since the 30th of July, 1938. More than 80 years...
The Evening Telegraph
News · The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a...
OUT
Entertainment · Out is an American LGBTQ news, fashion, entertainment, and lifestyle magazine, with the highest circulation of any LGBTQ monthly publicatio...
BBC Music
Music · BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broad...
New York Post
News · The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, i...
Fatherly
Style & Fashion · Fatherly is the leading digital media brand that provides news, expert advice, product recommendations and other resources for parents. The ...
Romper
Advertising · Romper.com is a digital destination specifically targeted towards millennial moms. The website features content created by a diverse group o...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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