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Petoskey News-Review
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The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers it became The Petoskey Evening News. In 1953, this paper mer...
Sturgis Journal
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The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Media acquired the paper from Independent Media Group in 2000.T...
Traverse City Record-Eagle
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The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes through a region that includes Antrim, Benzie, Charlevoix, Cheboyg...
Austin Daily Herald
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The Austin Daily Herald is an American, English language newspaper published Tuesday-Saturday mornings in Austin, Minnesota. Distribution is 5,280,[1] mostly within Austin, Minnesota. It also publishe...
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St. Cloud Times
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St. Cloud Times is an American, English language daily newspaper headquartered in St. Cloud, Minnesota. The Times is owned by mass media holding company Gannett and is part of the USA Today network of...
Red Wing Republican Eagle
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The Red Wing Republican Eagle or Republican Eagle is an American, English language newspaper in Red Wing, Minnesota. The publisher is Neal Ronquist and the editor is Anne Jacobson. The Red Wing Repub...
Clarion-Ledger
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The Clarion Ledger is an American daily newspaper in Jackson, Mississippi. It is the second-oldest company in the state of Mississippi, and is one of the few newspapers in the nation that continues to...
Hattiesburg American
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The Hattiesburg American is a U.S. newspaper based in Hattiesburg, Mississippi, that serves readers in Forrest, Lamar, and surrounding counties in south-central Mississippi. The newspaper is owned by ...
Jackson Free Press
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The Jackson Free Press, referred to often as simply "JFP", is a for-profit community magazine available free of charge at various retail establishments in Jackson, Mississippi founded in 2002 and owne...
Sun Herald
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Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
Columbia Daily Tribune
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The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missouri, the other being the Columbia Missourian. It is the only d...
Joplin Globe
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As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current events. Through all of our community's triumphs and tribulation...
Springfield News-Leader
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The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a daily circulation of 32,363 and a Sunday circulation of 51,...
St. Joseph News-Press
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The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gazette Company, which owns newspapers across northwestern Miss...
The Kansas City Star
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The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
Las Vegas Review-Journal
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The Las Vegas Review-Journal is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating daily newspaper in Nevada and one of two daily newspapers in th...
Reno Gazette-Journal
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The Reno Gazette Journal is the main daily newspaper for Reno, Nevada. It is owned and operated by the Gannett Company. It came into being when the Nevada State Journal (founded on November 23, 1870) ...
Foster's Daily Democrat
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Foster's Daily Democrat is a six-day (Monday–Saturday) morning broadsheet newspaper published in Dover, New Hampshire, United States, covering southeast New Hampshire and southwest Maine.In addition t...
The Portsmouth Herald
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The Portsmouth Herald (and Seacoast Weekend) is a six-day daily newspaper serving greater Portsmouth, New Hampshire. Its coverage area also includes the municipalities of Greenland, New Castle, Newing...
Burlington County Times
News
The Burlington County Times is a daily newspaper located in Westampton, New Jersey, U.S. The paper, which is part of the Gannett chain of newspapers, covers municipal and county issues in Burlington ...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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