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La Voz
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La Voz Arizona is a newspaper produced in Phoenix, Arizona, in the United States. La Voz Arizona is a sister publication of The Arizona Republic, and it is owned by Gannett.La Voz Arizona publishes lo...
White Mountain Independent
News
The White Mountain Independent covers news and events throughout Arizona's White Mountains serving both Apache and Navajo Counties.The White Mountain Independent offers a high penetration, growing rea...
Williams-Grand Canyon News
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WGCN is actually two newspapers in one. The Williams section covers news about Northern Arizona along with local Williams news, sports and events. This section also includes news from Parks and Ash Fo...
The State Press
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The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and Mesa communities since 1890.Journalists at The State Press pr...
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Southwest Times Record AR
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The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across western Arkansas and eastern Oklahoma. The Times Record is a subsi...
The Harrison Daily Times
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The Harrison Daily Times has been in continuous publication since 1876. We publish Tuesday through Saturday mornings. Our paid circulation is 7,000 on the weekends and 6,300 on the weekdays.The Harris...
The Baxter Bulletin
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The Baxter Bulletin is the daily newspaper serving Mountain Home, Arkansas and Baxter County, Arkansas, and surrounding areas. In 1976, the paper was acquired by Multimedia; Gannett acquired Multimedi...
Texarkana Gazette
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The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding Texarkana.Texarkana Newspapers, Inc., doing business as Tex...
The Denver Post
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The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,265. In 2016, its website received roughly six million monthl...
Daily Camera
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The Daily Camera is a newspaper in Boulder, Colorado, United States. It is owned by Prairie Mountain Publishing, a division of Digital First Media.The official name of this newspaper at various times ...
Daily Times-Call
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The Longmont Daily Times-Call, known under different combinations of these names, is a daily newspaper published in Longmont, Colorado, United States. It carries local, regional, national, and world n...
The Coloradoan
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The Coloradoan is a daily newspaper in Fort Collins, Colorado. The Coloradoan's website is updated throughout the day with breaking news and video coverage of community news in Northern Colorado.The C...
Aspen Daily News
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The Aspen Daily News is a 14,500-circulation, 7-day-a-week newspaper in the ski resort of Aspen, Colorado that started in 1978. In 1978, Dave Danforth, then working as a stringer for The Denver Post a...
Broomfield Enterprise
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The Broomfield Enterprise is the city newspaper for Broomfield, Colorado, United States, and is published once a week on Sundays. It is published by Prairie Mountain Publishing, which is owned by Medi...
Canyon Courier
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The Canyon Courier is a weekly newspaper by Evergreen Newspapers. The newspaper primarily serves the community of Evergreen, Colorado, 30 miles west of Denver, Colorado. The Courier was featured in th...
Estes Park Trail-Gazette
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The Trail-Gazette is a weekly newspaper in Estes Park, Colorado. It is published by Prairie Mountain Publishing, a unit of MediaNews Group. The Trail-Gazette covers local government, schools, sports, ...
Fort Morgan Times
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The Fort Morgan Times is a daily newspaper in Fort Morgan, Colorado. It has been published by Prairie Mountain Publishing, a unit of MediaNews Group, since 1996, when it was acquired by Hollinger....
Westword
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Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment to digital journalism, westword.com attracts more than 1.5 mi...
The Bulletin
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he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspaper has been in continuous publication since 1796. Gannett bo...
Fairfield Mirror
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A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with professional journalistic integrity. The Mirror strives to b...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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