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The Montclair Times
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North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc. It publishes The Record, the Herald News of Passaic County,...
TAPinto
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TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania, and Florida, with more than 20,000,000 readers during the p...
Las Cruces Sun-News
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Las Cruces Sun-News, founded in 1881, is a daily newspaper published in Las Cruces, New Mexico.The Sun-News started in 1881 as the Rio Grande Republican and went through several mergers to become the...
Alamogordo Daily News
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Alamogordo Daily News, founded in 1898, is a daily newspaper published in Alamogordo, New Mexico. It carries local news as well as syndicated content from Associated Press and others.Alamogordo Daily ...
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Carlsbad Current-Argus
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The Carlsbad Current-Argus is a newspaper in Carlsbad, New Mexico, United States. It has been published since 1889. The newspaper, printed in a broadsheet format, is published daily except Mondays.A ...
Asheville Citizen-Times
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The Asheville Citizen-Times is an American, English-language daily newspaper of Asheville, North Carolina. It was formed in 1991 as a result of a merger of the Morning Asheville Citizen and the Aftern...
Charlotte Observer
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The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Courier-Tribune
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The Courier-Tribune is the daily newspaper of Asheboro, North Carolina and the surrounding county of Randolph County, North Carolina. It is not the only daily newspaper in Randolph County, North Carol...
The Dispatch NC
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The Dispatch is an American, English language daily newspaper published in Lexington, North Carolina. The newspaper is published Tuesday through Saturday with no Sunday or Monday editions.The Dispatc...
The Daily News NC
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The Daily News is an American, English language daily newspaper headquartered in Jacksonville, North Carolina. It has served the city of Jacksonville, Marine Corps Base Camp Lejeune, and the surroundi...
The Fayetteville Observer
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The Fayetteville Observer is an American English-language daily newspaper published in Fayetteville, North Carolina. As the oldest North Carolina newspaper, the paper was founded in 1816 as the Caroli...
The Gaston Gazette
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The Gaston Gazette is an American, English-language daily newspaper based in Gastonia, North Carolina. The newspaper was owned by Freedom Communications until 2012, when Freedom sold its Florida and N...
The Herald-Sun
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The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
The News & Observer
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The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...
The star
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The Shelby Star is an American, English language daily newspaper based in Shelby, North Carolina. The newspaper was owned by Freedom Communications until 2012, when the company sold its Florida and No...
The Star-News
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Star-News is an American, English language daily newspaper for Wilmington, North Carolina, and its surrounding area (known as the Lower Cape Fear). It is North Carolina's oldest newspaper in continuou...
Beaufort Gazette
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The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
Rock Hill Herald
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The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includes York, Chester, and parts of Lancaster counties. York Coun...
Island Packet
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The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
The Morning News
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The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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