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Sarasota Observer
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The Sarasota Observer is one of twelve community and business publications published by The Observer Group, which was formed in 1995, and whose headquarters are located in Sarasota, Florida. Establis...
The Star-Banner
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The Star–Banner is the daily newspaper in Ocala, Florida, United States, and serves Marion County and the surrounding communities. The Star-Banner has a daily circulation of about 43,000, and is the 1...
Tallahassee Democrat
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The Tallahassee Democrat is a daily broadsheet newspaper. It covers the area centered on Tallahassee in Leon County, Florida, as well as adjacent Gadsden County, Jefferson County, and Wakulla County. ...
Fulton County Daily Report
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The Daily Report Online, formerly referred to as the Fulton County Daily Report, is a daily legal newspaper based in Atlanta, Georgia, United States. Established in 1890, it covers Georgia legal and b...
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Newnan Times-Herald
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The Newnan Herald was Georgia’s first newspaper after Civil WarThe Times-Herald, started as a sideline by two Newnan lawyers in the days after the Civil War ended, has become an institution for over 1...
Dalton Daily Citizen
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Established in 1847 as The North Georgia Citizen, today the Dalton Daily Citizen is a locally-operated part of Montgomery, Alabama-based CNHI LLC. The Dalton Daily Citizen is committed to delivering o...
Gwinnett Daily Post
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The Gwinnett Daily Post is a daily newspaper published in Gwinnett County, Georgia, and serves as the county's legal organ. The newspaper is owned by Southern Community Newspapers Inc. and prints Wedn...
Marietta Daily Journal GE
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The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
Idaho Statesman
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Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Post Register
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The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The Post Register traces its roots to the Idaho Register, which ...
Belleville News-Democrat
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As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
Chicago Sun-Times
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Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...
The Herald-News
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The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...
The Pantagraph
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The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Illinois area. Its headquarters are in Bloomington and it is o...
The Register-Mail
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The Register-Mail is an American daily newspaper published in Galesburg, Illinois. The paper was owned by the Pritchard family from 1896 to 1989, when it was sold to the Journal Star. Copley Press bou...
Rockford Register Star
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The Rockford Register Star is the primary daily newspaper of the Rockford, Illinois, metropolitan area. The fifth-highest circulation newspaper in Illinois, the Register Star takes its name from the 1...
The State Journal-Register
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The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as the Sangamo Journal by William Bailhache and Edward Baker, a...
Evansville Courier & Press
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The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansville attorney William Newton. It was a four-page weekly called ...
The Herald-Times
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The Herald-Times is a daily newspaper serving Bloomington, Indiana and surrounding areas. The newspaper won the Blue Ribbon Daily award in 1975, 1984 2007, and 2014, naming it the best daily newspaper...
South Bend Tribune
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The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawaka, north central Indiana, and southwestern Michigan. It has...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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