Podcasts

Get started with Podcast advertising in Vermont

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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392 brands found

That Chapter Podcast

Entertainment · That Chapter Podcast is your home for the craziest true crime cases, weirdest plots, and strangest horrors from around the world, from back ...
Active in United States
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Baby, This is Keke Palmer

Entertainment · Keke Palmer has questions for days, about everything under the sun. From the existential to the inconsequential. From pop culture to pop sci...
Active in United States
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We Can Do Hard Things

Society · I’m Glennon Doyle, author of Untamed, the book that was released at the very start of the pandemic and became a lifeline for millions. I wat...
Active in United States
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This Past Weekend

Entertainment · What happened this past weekend. And sometimes what happened on other days....
Active in United States
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20/20

Entertainment · Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile...
Active in United States
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The Ben Shapiro Show

News · Tired of the lies? Tired of the spin? Are you ready to hear the hard-hitting truth in comprehensive, conservative, principled fashion? The B...
Active in United States
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The Catechism in a Year

Advertising · In Ascension’s The Catechism in a Year podcast, Fr. Mike Schmitz guides you through the entire Catechism of the Catholic Church in 365 episo...
Active in United States
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Wait Wait... Don't Tell Me!

Entertainment · NPR's weekly news quiz. Have a laugh and test your knowledge with today's funniest comedians. And if you can't get enough, try our new mid-w...
Active in United States
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The Jordan B. Peterson Podcast

Education · Join intellectual phenomenon Dr. Jordan Peterson for enlightening discourse that will change the way you think. This podcast breaks down the...
Active in United States
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This American Life

Advertising · This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download...
Active in United States
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Something Was Wrong

Advertising · Something Was Wrong is an Iris Award-winning true-crime docuseries about the discovery, trauma, and recovery from shocking life events and a...
Active in United States
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P1

Sports · Matt Gallagher and Tom Bellingham are two diehard F1 fans, here to bring you all the latest news, reaction, predictions and opinions from th...
Active in United States
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Hidden Brain

Science · Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct ou...
Active in United States
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The Ramsey Show

Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Active in United States
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Joe Rogan Experience Review podcast

Society · This podcast is like the News is for current events but for the Joe Rogan Experience Podcast. I report, review and analyze each episode with...
Active in United States
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Pardon My Take

Style & Fashion · On "Pardon My Take," Big Cat & PFT Commenter deliver the loudest and most correct sports takes in the history of the spoken word. Daily topi...
Active in United States
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Cup of Justice

Entertainment · We all want to drink from the same Cup of Justice... and it starts with learning about our legal system. With tales from the newsroom and th...
Active in United States
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The Deck

Entertainment · For years, some law enforcement agencies have replaced the faces of traditional playing card decks with images of missing and murdered peopl...
Active in United States
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The Boy in the Woods

Society · Why it took more than 20 years to track down a killer. Winifred Robinson investigates a case that's stayed with her for more than half her w...
Active in United States
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Murder in Miami

Entertainment · In the 1980s crime journalist Phil Stanford dove into the decadent and dangerous world of Miami just as the city was becoming the cocaine- a...
Active in United States
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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