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Health · Huberman Lab discusses neuroscience: how our brain and its connections with the organs of our body control our perceptions, our behaviors, a...
News · The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. It...
Advertising · Crime Junkie is a weekly true crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime s...
Entertainment · It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy te...
Entertainment · Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark u...
Entertainment · "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about...
Advertising · For nearly 100 years, one family traded influence and held power in the South Carolina lowcountry until a fatal boat crash involving an alle...
Health · My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful p...
News · NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in ...
Entertainment · The official companion podcast for the new HBO Original series The Last of Us, based on the critically acclaimed video game of the same name...
Society · If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then...
Entertainment · In late 2010, a middle-aged man moved into his daughter's college dorm and created what has all the hallmarks of a cult. Over the decade tha...
Advertising · Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. T...
Advertising · In The Bible in a Year podcast, Fr. Mike Schmitz walks you through the entire Bible in 365 episodes, providing commentary, reflection, and p...
Entertainment · When a young college student’s car was abandoned on the side of a busy midwest highway in 1992, police figured it was a runaway case. Nine d...
Entertainment · STRANGELAND from audiochuck is an investigative series that examines cases in immigrant neighborhoods.Season 2: Murder is Maple Shade is hos...
Entertainment · That Chapter Podcast is your home for the craziest true crime cases, weirdest plots, and strangest horrors from around the world, from back ...
Entertainment · Keke Palmer has questions for days, about everything under the sun. From the existential to the inconsequential. From pop culture to pop sci...
Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
Society · I’m Glennon Doyle, author of Untamed, the book that was released at the very start of the pandemic and became a lifeline for millions. I wat...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
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