Get started with Podcast advertising in California

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The Toast

Entertainment · Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
Active in United States
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Office Ladies

Entertainment · The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week...
Active in United States
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Hard Fork

Tech · “Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of th...
Active in United States
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The Matt Walsh Show

News · Fed up with the talking heads? Matt gives you a no-holds-barred take on today’s cultural, religious, and political issues. Monday thru Frida...
Active in United States
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Morning Wire

News · Trust in the media is at an all-time low. And there’s a reason—endless virtue signaling and manufactured outrage. Finally, there’s an altern...
Active in United States
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The Megyn Kelly Show

News · The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal an...
Active in United States
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Wizards of Waverly Pod

Entertainment · Get ready to travel back to Waverly Place with hosts Jennifer Stone ("Harper Finkle") and David DeLuise ("Jerry Russo") as they rewatch the ...
Active in United States
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Freakonomics Radio

Society · Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you ...
Active in United States
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Stiff Socks

Entertainment ·  Stand up comedians Trevor Wallace and Michael Blaustein go do weird stuff, and then talk about how weird the weird stuff was. With their ir...
Active in United States
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The Wright Report

News · Former CIA Officer Bryan Dean Wright is back! The Wright Report is a morning news podcast, with updates from America and around the world. B...
Active in United States
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The Viall Files

Society · My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.”The...
Active in United States
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Adam Carolla Show

Entertainment · Welcome to the new home for Adam's rantings and ravings. This is the #1 Daily Downloaded Podcast in the World. GET IT ON as Adam shares his ...
Active in United States
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Criminal

Entertainment · Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by ...
Active in United States
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Why Can't We Talk About Amanda's Mom?

Entertainment · In November 1993, a veteran discovers the body of a woman on a dirt road near Interstate-10 in Mobile, Alabama. She’s nude, drained of blood...
Active in United States
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The Glenn Beck Program

News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
Active in United States
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American Scandal

Advertising · Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage.Scandals have shaped America since ...
Active in United States
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American History Tellers

Advertising · The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced...
Active in United States
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Juicy Scoop

Entertainment · When Heather isn't headlining theaters across the country as a top stand-up comedian or being the perfect wife and mother of 3, she is divin...
Active in United States
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Murder With My Husband

Entertainment · A true crime podcast that ventures into the darkest crimes with a wife who loves it and a husband who hates it....
Active in United States
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Crime Stories

Entertainment · Nancy Grace dives deep into the day’s most shocking crimes and asks the tough questions in her new daily podcast – Crime Stories with Nancy ...
Active in United States
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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