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The State
News
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...
Sun News SC
News
The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...
Aberdeen American News
News
The American News is a newspaper in Aberdeen, South Dakota, published by Gannett of McLean, Virginia. It is published four days a week, Tuesday through Friday.The Aberdeen News was founded as a weekly...
Argus Leader
News
The Argus Leader is the daily newspaper of Sioux Falls, South Dakota. Owned by Gannett, it was the state's largest newspaper by total circulation until 2021 when it was surpassed by the Rapid City Jou...
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Black Hills Pioneer
News
Established in 1876, the paper is the oldest business in West River South Dakota and the only locally owned and operated newspaper in the territory. The Pioneer serves Spearfish, Lead, Deadwood, St. O...
Mitchell Daily Republic
News
The Mitchell Daily Republic is a daily newspaper published in Mitchell, South Dakota. The paper's circulation is reported to be 9,859 and primarily serves Davison County, South Dakota. It was founded ...
Rapid City Journal
News
The Rapid City Journal (formerly the Black Hills Journal and the Rapid City Daily Journal) is the daily newspaper of Rapid City, South Dakota. As of 2021, it is the largest newspaper in South Dakota b...
Chattanooga Times Free Press
News
The Chattanooga Times Free Press is a daily broadsheet newspaper published in Chattanooga, Tennessee, and is distributed in the metropolitan Chattanooga region of southeastern Tennessee and northweste...
Citizen Tribune
News
It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the eight-county Lakeway Region, providing news coverage on a wi...
Cleveland Daily Banner
News
The Cleveland Daily Banner is a three day weekly newspaper published in Cleveland, Tennessee. Founded in 1854, it is the longest-running newspaper in Bradley County, and one of the oldest newspapers i...
Crossville Chronicle
News
The Crossville Chronicle has been the paper of record for Cumberland County since 1886.Publishing daily online at Crossville-Chronicle.com, and in print on Tuesdays and Fridays, the Crossville Chronic...
The Daily Herald
News
The Daily Herald is a daily newspaper in Columbia, Tennessee. The newspaper is published six days a week Sunday through Friday; the paper does not publish on Saturday. Although it is primarily distrib...
The Daily News Journal
News
The Daily News is a newspaper covering business, government and legal news in Shelby County, Tennessee, United States, the largest county by population in the state of Tennessee, including the largest...
Daily Post Athenian
News
The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest business in continuous operation in McMinn County and the s...
The Greeneville Sun
News
Established in 1879, The Greeneville Sun is a daily newspaper in Greeneville, Tennessee. The award-winning newspaper has a circulation of 14,390 for each of five weekday editions and 15,218 for the Sa...
The Jackson Sun
News
The Jackson Sun is a daily newspaper published in Jackson, Tennessee, and is one of western Tennessee's major newspapers, delivered to 13 counties. The newspaper is owned by Gannett. Its history dates...
Kingsport Times-News
News
The Kingsport Times News is a daily broadsheet newspaper published in Kingsport, Tennessee, and distributed in six counties in Northeast Tennessee and Southwest Virginia.The Times News is published by...
Knoxville News Sentinel
News
The Knoxville News Sentinel, also known as Knox News, is a daily newspaper in Knoxville, Tennessee, United States, owned by the Gannett Company.The newspaper was formed in 1926 from the merger of two ...
Leaf-Chronicle
News
The Leaf-Chronicle is a newspaper in the state of Tennessee, founded, officially, in 1808.First appearing as a weekly newspaper under various names as early as 1808 and eventually as the Clarksville C...
Memphis Flyer
News
The Memphis Flyer is Memphis’ alternative newsweekly, serving the metro Memphis area of nearly a million residents. The Flyer was started in 1989 by Contemporary Media, Inc., the locally owned publish...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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