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Ouray County Plaindealer
News
The Ouray County Plaindealer is a weekly newspaper based in Ouray, Colorado and owned by 550 Publishing, Inc. It is the newspaper of record for the City of Ouray, Town of Ridgway and Ouray County....
Out Front Colorado
News
OFM (OUT FRONT Magazine) was founded in 1976 by Phil Price. Since then, no other queer media has served the LGBTQ community with such dedication.Price outlined his mission in the first issue of OFM: “...
The Rocky Mountain Collegian
News
ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputation as an award-winning publication, particularly in the we...
Steamboat Pilot & Today
News
The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of papers owned by Colorado Mountain News Media, a division of ...
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Summit Daily News
News
The Summit Daily News prints an average of 8,500 copies of its newspaper daily, and it’s distributed at nearly 500 locations throughout Summit County. Our website, SummitDaily.com, is updated 24 hours...
Telluride Daily Planet
News
Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each week. The Telluride Daily Planet is the independently-owned,...
Vail Daily
News
A weekly newspaper published on Thursdays, the Eagle Valley Enterprise features in-depth coverage of community issues, events, government, education, sports and entertainment for the western Eagle Val...
Westword
News
Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment to digital journalism, westword.com attracts more than 1.5 mi...
The Bulletin
News
he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspaper has been in continuous publication since 1796. Gannett bo...
The Connecticut Mirror
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Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and politics.CT Mirror is nonprofit, non-partisan, and digital only....
Hartford Courant
News
The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information in print, online and through social platforms including Faceb...
Record-Journal
News
The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the American Civil War. It is owned by the Record-Journal Publishing...
The Darien Times
News
The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, and feature stories. The paper publishes a monthly section o...
Fairfield Minuteman
News
The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
The Reminder publications.
News
We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (CT), Springfield, Agawam, Feeding Hills, West Springfield, W...
West Hartford News
News
We-Ha.com is a hyperlocal online site where people can find accurate information they need and want about our town, its schools, businesses, real estate, sports, restaurants, charitable events, arts,...
Westport Minuteman
News
The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
Charger Bulletin
News
Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles that directly relate to college students and the surrounding co...
The Daily Campus
News
The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and editorially independent content, to take on student interests...
Yale Daily News
News
The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding on January 28, 1878. It publishes Monday through Friday durin...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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