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The Gaston Gazette
News
The Gaston Gazette is an American, English-language daily newspaper based in Gastonia, North Carolina. The newspaper was owned by Freedom Communications until 2012, when Freedom sold its Florida and N...
The Herald-Sun
News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
Hickory Daily Record
News
Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises and is published seven days a week. The newspaper is a membe...
The McDowell News
News
The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The newspaper is currently owned by Lee Enterprises, it was previ...
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The News & Observer
News
The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...
News & Record
News
The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the surrounding region. It is based in Greensboro, North Carolina...
The Robesonian
News
For more than 140 years, The Robesonian has served the people of Robeson County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services through a...
Rocky Mount Telegram
News
The Rocky Mount Telegram has been covering the Twin Counties for nearly 120 years. Owned by Adams Publishing Group, the Telegram has won a long string of editorial and advertising awards over the year...
The star
News
The Shelby Star is an American, English language daily newspaper based in Shelby, North Carolina. The newspaper was owned by Freedom Communications until 2012, when the company sold its Florida and No...
Statesville Record & Landmark
News
Statesville Record & Landmark is an American, English language daily newspaper based in Statesville, North Carolina. The newspaper is owned by Lee Enterprises. The Statesville Record & Landmark is th...
Sun Journal NC
News
The Sun Journal is an American, English language daily newspaper published in New Bern, North Carolina. The newspaper began publishing in 1916 as the Sun Journal following the merger of two older news...
Times-News NC
News
The Times-News is an American, English language daily newspaper based in Burlington, North Carolina formed in 1931 by the merger of the Burlington Daily Times and The Burlington News.The paper include...
The Times-News NC
News
The Times-News is an American, English language daily newspaper headquartered in Hendersonville, North Carolina. It has served Henderson, Transylvania and Polk counties in the Blue Ridge Mountains of ...
The Wilson Times
News
The Wilson Times is an American, English language semiweekly newspaper based in Wilson, North Carolina covering Wilson County. The newspaper is owned by Wilson Times Co. The paper began as Zion's Land...
New York Post
News
The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority. More than 220 years since our firs...
GameRant
Entertainment
Video games had humble beginnings, as anyone playing Pong in a dimly lit bar in the 1970s can tell you. From those roots, gaming has grown to be perhaps the dominant form of artistic and cultural expr...
Apartment Therapy
Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn
Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
FailArmy
Entertainment
FailArmy is the ultimate reflection of authentic content generated by a loyal and growing fanbase. With more than 10,000 videos submitted annually, it has rapidly become a global comedy brand that cel...
Family Handyman
Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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