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The Times Herald
News
The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a tri-weekly publication on March 4, 1871, and expanded to si...
The Times-Tribune
News
The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...
The Tribune-Democrat
News
The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribune and the Democrat – merged to give the region a singular, p...
Williamsport Sun Gazette
News
The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earliest antecedents date to 1801. As of January 1, 2016, the dai...
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York Daily Record
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The York Daily Record is a newspaper and news publisher serving York, Pennsylvania, United States, and the surrounding region. Its news publications are the York Daily Record and York Sunday News. The...
The York Dispatch
News
Founded in 1876 by Hiram Young, The York Dispatch is the longest continuously published newspaper in York County. A longtime evening publication, the Dispatch is now published weekday mornings by The ...
Echo Pilot
News
The acquisition of EchoPilot by Daniamant was effective as of September 1, 2017 and involved all design, development, production, stock, patent, sales and marketing activities. The forward looking 2D ...
New Pittsburgh Courier
News
The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible voice to Black audiences in one of the fastest growing consume...
425 Magazine
News
425 is the Eastside's magazine. 425 focuses on local living, offering you a wealth of ideas and resources for gardening, designing, creating, and building that are uniquely crafted to fit our lifestyl...
Issaquah Reporter
News
Issaquah Reporter Situated against the scenic backdrop of the Cascade Mountains, the city of Issaquah sports million dollar homes, vast greenbelts, and charming downtowns. The average household incom...
Bainbridge Island Review
News
Today, with weekly publication as part of Kitsap Newspaper Group/Sound Publishing Inc., the Review is committed to keeping 20,000 islanders — and, via the Internet, our many friends and family members...
The Bellingham Herald
News
The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...
The Chronicle
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The Chronicle is a proud regional daily newspaper focused on Toowoomba, the Lockyer Valley and Darling Downs.These include a weekly jobs and sports feature, business, Tuesday’s My Life, Entertainment ...
The Columbian
News
The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its first decade as a four-page daily that was meant as a counterwe...
The Daily News
News
The Daily News (TDN) is the primary newspaper of Longview and Kelso, Washington, and Cowlitz County, Washington. Lee Enterprises acquired the newspaper in 2002, with its purchase of Howard Publication...
The Daily Record
News
The Daily Record is an American daily newspaper published in Ellensburg, Washington. The Record is published four days a week with an afternoon edition each Tuesday through Thursday and a weekend edit...
The Daily World
News
Serving Grays Harbor and northern Pacific counties since 1889, The Daily World is the only daily newspaper (circulation 14,100) on the coast of Washington state. The Daily World, which also publishes ...
The Facts (Seattle)
News
The Facts, also known as Seattle Facts, is an African-American weekly newspaper that serves Seattle, Washington. Headquartered in the Central District, it was founded September 7, 1961 by Fitzgerald R...
The Everett Herald
News
The Everett Herald is a daily newspaper based in Everett, Washington, United States. It is owned by Sound Publishing, Inc. The paper serves residents of Snohomish County.The Herald is one of more than...
Inlander
News
Inlander, officially The Pacific Northwest Inlander, is a free weekly newspaper published in Spokane, Washington, and circulated throughout the Inland Northwest, covering local news and culture. It is...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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