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The Verde Independent
News
The flagship publication, the award-winning Verde Independent, serves the Verde Valley region of north-central Arizona since the publication started in 1948. The two-times weekly product is the primar...
La Voz
News
La Voz Arizona is a newspaper produced in Phoenix, Arizona, in the United States. La Voz Arizona is a sister publication of The Arizona Republic, and it is owned by Gannett.La Voz Arizona publishes lo...
The Weekly Bulletin
News
Nogales International is a newspaper, based in Nogales, Arizona, United States, founded in 1925. It is published on Tuesdays and Fridays and is a division of Wick Communications. Nogales is located on...
White Mountain Independent
News
The White Mountain Independent covers news and events throughout Arizona's White Mountains serving both Apache and Navajo Counties.The White Mountain Independent offers a high penetration, growing rea...
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Williams-Grand Canyon News
News
WGCN is actually two newspapers in one. The Williams section covers news about Northern Arizona along with local Williams news, sports and events. This section also includes news from Parks and Ash Fo...
The State Press
News
The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and Mesa communities since 1890.Journalists at The State Press pr...
Northwest Arkansas Democrat-Gazette
News
Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers and has circulation of 17,807 copies.The Northwest Arkansas D...
Southwest Times Record AR
News
The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across western Arkansas and eastern Oklahoma. The Times Record is a subsi...
Hot Springs Sentinel-Record
News
Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers competing in Hot Springs in the late 1800s, which eventually merg...
The Jonesboro Sun
News
The Jonesboro Sun is Northeast Arkansas' regional newspaper serving readers in seven counties of Arkansas. The Sun is owned by Paxton Media Group of Paducah, Kentucky.We publish Tuesday through Saturd...
Arkansas Democrat-Gazette
News
About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.com. The Democrat-Gazette is owned by WEHCO Media which opera...
Texarkana Gazette
News
The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding Texarkana.Texarkana Newspapers, Inc., doing business as Tex...
Arkansas Times
News
Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free at over 500 locations in Central Arkansas....
The Denver Post
News
The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,265. In 2016, its website received roughly six million monthl...
The Gazette
News
For over 143 years, The Gazette has played a vital role in the health and prosperity of Colorado Springs. It is essential reading to understand the people, places, issues and events that affect the qu...
Daily Camera
News
The Daily Camera is a newspaper in Boulder, Colorado, United States. It is owned by Prairie Mountain Publishing, a division of Digital First Media.The official name of this newspaper at various times ...
The Pueblo Chieftain
News
The Pueblo Chieftain is an American daily newspaper published in Pueblo, Colorado. The Chieftain was established in 1868 by Dr. Michael Beshoar, the first doctor in Trinidad, Colorado. Wilbur Fisk Sto...
The Daily Sentinel CO
News
The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readership in six. 2013 marked 120 years of publication since the ne...
Daily Times-Call
News
The Longmont Daily Times-Call, known under different combinations of these names, is a daily newspaper published in Longmont, Colorado, United States. It carries local, regional, national, and world n...
The Coloradoan
News
The Coloradoan is a daily newspaper in Fort Collins, Colorado. The Coloradoan's website is updated throughout the day with breaking news and video coverage of community news in Northern Colorado.The C...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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