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York County Coast Star
News
Seacoast Media Group is a unit of Local Media Group. Seacoast publishes five weekly newspapers and one daily, The Portsmouth Herald, along the coasts of New Hampshire and York County, Maine, United St...
Baltimore Afro-American
News
The AFRO knows what it’s like to endure challenging times. John H. Murphy, Sr., a former enslaved man founded the AFRO in 1892 with $200 from his wife, Martha Howard Murphy. Together they created a pl...
The Baltimore Business Journal
News
the Baltimore Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Baltimore Business Journal, and other popular features...
The Altavista Journal
News
Founded in 1909, the Altavista Journal is a community-minded newspaper and part of Womack Publishing in Chatham, Va. The Journal is published each Wednesday, reaching readers in Altavista, Hurt, North...
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Clinch Valley News
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Established in 1869 in the small town of Jeffersonville (now Tazewell) in southwest Virginia, the four-page weekly was first edited by Dr. Henry F. Peery and James C. Nutty. Peery brought rough-and-tu...
Washington Hispanic
News
In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market—now more than 1.3 million strong and growing rapidly—get acquainted with Washin...
The Floyd Press
News
As of December 2020, I'm the editor of The Floyd Press in Floyd, Va., a community centric newspaper founded in 1891. It is my goal to put Floyd first in all of my reporting and in every edition of th...
Greene County Record
News
dentify, collect, appraise, organize, and preserve records with historical and/or evidential value, in all formats, as created by the elected officials, administrators, and employees of Greene County;...
Orange County Review
News
The Orange County Review is a weekly newspaper based in Orange, Virginia owned by Berkshire Hathaway. The newspaper focuses on local community news. Public notices from the county commissioners also a...
Virginia Lawyers Weekly
News
Virginia Lawyers Weekly has been the commonwealth’s top source of legal information for practicing attorneys since 1986, providing a traditional weekly newspaper with innovative internet benefits, ema...
Connecticut Post
News
A daily newspaper located in Norwalk, Connecticut. The newspaper contains news related to the areas of sports, business, real estate, entertainment industry, health, travel, religion, weddings, local ...
The Edwardsville Intelligencer
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The Edwardsville Intelligencer is an American daily newspaper in Illinois based in Edwardsville. The paper is circulated in Edwardsville, Glen Carbon, and nearby rural areas. The newspaper was founde...
Greenwich Time
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The Greenwich Time serves a daily audience in southern Connecticut with local news and information about Greenwich and surrounding communities in Fairfield County. The paper shares its editor and publ...
The Journal-Courier
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The Journal-Courier is a daily newspaper and online provider of local news and information for central Illinois, including Brown, Cass, Greene, Morgan, Pike, Schuyler and Scott counties and parts of M...
Laredo Morning Times
News
The Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that inclu...
The News Advocate
News
The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the News Advocate traces its roots back to 1914, when the Manistee ...
The Middletown Press
News
The Middletown Press is a newspaper based in Middletown, Connecticut that is the main daily newspaper of Middletown and its surrounding area in Middlesex County, Connecticut. It was founded in 1878 as...
The Midland Daily News
News
The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main Street in downtown Midland; the paper is widely circulated aro...
Midland Reporter-Telegram
News
The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.The n...
The News-Times
News
The News-Times is a daily newspaper based in Danbury, Connecticut, United States. It is owned and operated by the Hearst Corporation.The paper covers Danbury, a city in Fairfield County in southwester...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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