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Opelika-Auburn News
News
The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awarded "Most Improved Daily Newspaper" by the Alabama Press Ass...
The Sand Mountain Reporter
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Now 67 years old, The Sand Mountain Reporter serves Marshall County and parts of DeKalb and Etowah counties in northeast Alabama, including the towns of Albertville, Boaz, Crossville, Douglas, Geraldi...
Selma Times-Journal
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The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...
The Southern Star
News
Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, advertising, digital and design/print needs....
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Thomasville Times
News
The Thomasville Times-Enterprise dates back to 1887. It serves Thomas and Grady counties.The Thomasville Times-Enterprise is printed Tuesday and Wednesday and with an enhanced weekend edition on Satur...
Times Record News
News
The Times Record News is the leading newspaper in 16 North Texas and Southern Oklahoma counties. Having provided quality journalism and advertising to Wichita Falls and its surrounding communities for...
Washington County News
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Since 1893, The Washington County News has been based in Chipley, Florida, and publishes a daily website for news and weekly print editions. The Washington County News is a Neves Media Publishing Comp...
Altoona Mirror
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The Altoona Mirror is a 147-year-old communication, marketing, and manufacturing company, primarily serving Blair and surrounding communities in west central Pennsylvania.No other media outlet can bri...
Beaver County Times
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The Beaver Times was founded by Michael Weyland and was published from 1851 to 1895, when the name was changed to the Beaver Argus. It was changed again to The Daily Times, which was published from 19...
Butler Eagle
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The Butler Eagle is a daily newspaper published in Butler, Pennsylvania, United States. It serves the Pittsburgh metropolitan county of Butler.The conservative family owned paper was founded in 1903 w...
Bucks County Courier Times
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The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newspapers, Inc. purchased the Bristol Courier, and later merged ...
Centre Daily Times
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The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for State College and the Pennsylvania State University, one of th...
The Daily Collegian
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The Daily Collegian, The Weekly Collegian, P.S., Collegian Magazine and The Daily Collegian Online are published by Collegian Inc., an independent, non-profit corporation with a board of directors com...
The Daily Item
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On July 1, 1937, The Daily Item was born as a result of the merger of The Sunbury Daily and the Evening Item. Though both newspapers had been in existence since the mid to late 1800s, they had to merg...
Delaware County Daily Times
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The Delaware County Daily Times is a daily newspaper published in the Primos section of Upper Darby Township, Pennsylvania in the United States. It is the only major newspaper in the state to be brand...
Erie Times-News
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Times Publishing Company has been producing and distributing the primary newspaper in Erie, PA for over 125 years. In October 2000, the Morning News and Erie Daily Times were merged into one morning n...
The herald
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The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simpli...
The Herald-Standard
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Herald-Standard - Uniontown Newspapers, Inc., is an independent family-owned media company located in Fayette County, Southwestern PA. The newspaper traces its ancestry back to the Fayette Gazette and...
The Intelligencer
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The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern Bucks County as well as adjacent areas of eastern Montgomery ...
The News-Item
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The News-Item is the main newspaper serving the City of Shamokin, Pennsylvania, and the surrounding areas. It is based in Shamokin. On October 1, 2015, Sample News Group acquired The News-Item and oth...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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