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The Gazette WI
News
The Gazette in Janesville, Wisconsin, is an award-winning newspaper covering Rock and Walworth counties. The Gazette was named Wisconsin’s Newspaper of the Year four years in a row and GazetteXtra.com...
La Crosse Tribune
News
The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...
The Badger Herald
News
The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday through Friday during the academic year and once during the summe...
The Capital Times
News
The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...
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The Daily Cardinal
News
The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country, it began publishing on Monday, April 4, 1892....
Wisconsin State Journal
News
The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
Manitowoc Herald Times Reporter
News
The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...
Shepherd Express
News
Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
Oshkosh Northwestern
News
The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...
The Journal Times
News
The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The paper serves the entire Racine County area.The Journal Time...
Sheboygan Press
News
The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...
Watertown Daily Times
News
The Watertown Daily Times is a newspaper published six days a week, Tuesday through Sunday, in Watertown, New York. It provides coverage of Jefferson County, Lewis County, St. Lawrence County and Oswe...
Wausau Daily Herald
News
The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...
Wisconsin Rapids Daily Tribune
News
The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Huffman, Sr. The newspaper today is a daily broadsheet with a ...
Casper Star-Tribune
News
The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print newspaper, with a daily circulation of 23,760 and a Sunday ci...
Cody Enterprise
News
It was established by Buffalo Bill and John Peake in 1899. The first issue appeared on August 31, 1899, and it was firmly established in 1902. In 1904, it was bought by Caroline Lockhart, a Prohibiti...
Gillette News-Record
News
The Gillette News Record continues to be the news source for Gillette and Campbell County. The only newspaper covering Gillette and Campbell County - is vitally interested in all news affecting the pe...
Dagens Perspektiv
News
Dagens Perspektiv er en digital dagsavis som skriver for ledere, politikere, rådgivere, fagfolk og andre reflekterte lesere om ledelse og arbeidsliv. ...
Os og Fusaposten
News
Os og Fusaposten er en lokalavis utgitt i Os, Hordaland, Norge. Det ble etablert i 1987.I 2007 hadde den et opplag på 5793, hvorav 4981 er abonnenter.Os og Fusaposten ble tildelt prisen Årets Lokalavi...
Medievekst
Advertising
Medievekst er leverandør til mediebransjen. Med et 100 talls kunder som ELLE, Ledernytt, Lyd&Bilde, Final, Runners World, leverer Medievekst programvare, design og webutvikling til sine kunder. Sentra...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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