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The Oakland Press
News
The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, with which its parent company merged in 2013 after filing for...
The Saginaw News
News
The Saginaw News is a newspaper publication based in Saginaw, Michigan, owned by Booth Newspapers, a division of Advance Publications. Published on Thursdays, Fridays and Sundays (along with a joint T...
The News-Herald
News
The News-Herald is a bi-weekly newspaper serving the Downriver suburbs of Detroit. It is based in Southgate, Michigan, and owned by Digital First Media as part of its Detroit region.The newspaper is p...
Sturgis Journal
News
The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Media acquired the paper from Independent Media Group in 2000.T...
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Traverse City Record-Eagle
News
The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes through a region that includes Antrim, Benzie, Charlevoix, Cheboyg...
Brainerd Dispatch
News
The Brainerd Dispatch is a daily morning newspaper published in Brainerd, Minnesota. The newspaper was founded on December 22, 1881, and became a daily paper in 1883. In April 2004, the Dispatch becam...
The Daily Journal
News
Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role is to chronicle the community it serves through unbiased repo...
Duluth News Tribune
News
The Duluth News Tribune (known locally as The Tribune or DNT) is a newspaper based in Duluth, Minnesota. While circulation is heaviest in the Twin Ports metropolitan area, delivery extends into northe...
Faribault Daily News
News
The Faribault Daily News is a local newspaper in Faribault Minnesota, area. It is published six days a week since 1948 and is a wholly owned subsidiary of Adams Publishing Group. Chad Hjellming is the...
Finance & Commerce
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The Finance & Commerce is a daily newspaper devoted exclusively to business in the Twin Cities (Minneapolis–Saint Paul) and Rochester, Minnesota.Founded in 1887, it provides coverage of Twin Cities b...
The Forum
News
The Forum of Fargo-Moorhead or more recently The Forum is an American, English-language newspaper. It is the major newspaper for Fargo, North Dakota, and the surrounding region, including Moorhead, Mi...
The Free Press
News
The last local owner of the paper was Jared How, who sold The Free Press Co. to Ottaway Newspapers Inc., a wholly-owned subsidiary of Dow Jones & Co. Ottaway acquired 11 percent of the company in 1977...
Grand Forks Herald
News
The Grand Forks Herald is a daily broadsheet newspaper, established in 1879, published in Grand Forks, North Dakota, United States. It is the primary daily paper for northeast North Dakota and northwe...
Hibbing Daily Tribune
News
The Hibbing Daily Tribune newspaper was founded in Hibbing, Saint Louis County, Minnesota in 1893 and serves readers in Saint Louis County. It is published daily, except Monday, with a circulation of ...
Marshall Independent
News
The Marshall Independent is an American, English language newspaper headquartered in Marshall, Lyon County, Minnesota. It is published Monday thru Saturday and is owned by Ogden Newspapers. It has bee...
Mesabi Tribune
News
The Mesabi Daily News was a daily newspaper published in Virginia, Minnesota. It had a Sunday circulation of 10,000. The Mesabi Daily News was one of the oldest surviving businesses in Virginia. It ...
Owatonna People's Press
News
The Owatonna People's Press is published daily in Owatonna, Minnesota and surrounding communities. The Owatonna Area Shopper is also published in and around Owatonna.The Owatonna People's Press is pub...
The Pioneer MN
News
The Pioneer is an American, English language newspaper headquartered in Bemidji, Beltrami County, Minnesota. It was founded in 1896 and is currently owned by the Forum Communications Company out of Fa...
Post-Bulletin
News
The Post Bulletin is an American, English language newspaper and news website based in Rochester, Minnesota. Postbulletin.com provides community coverage seven days a week with a print product two da...
Sentinel
News
The Sentinel is an American, English-language daily newspaper headquartered in Fairmont, Martin County, Minnesota. It was founded in 1885 and is currently owned by Ogden Newspapers. It employs 11-20 p...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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