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Crain's Detroit Business
News
Crain's Detroit Business is one of more than 20 publications owned by Crain Communications, one of the largest privately owned business media companies.Crain's Detroit Business has been helping reader...
Detroit Free Press
News
The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is sometimes referred to as the Freep (reflected in the paper's w...
The Jewish News
News
The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enjoyable and unique. We strive to reflect a full range of div...
The Detroit News
News
The Detroit News is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival Detroit Free Press's building. The News absorbed t...
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Metro Times
News
For more than 40 years Metro Times has been Detroit’s premier alternative source for news, arts, culture, music, film, food, fashion and more from a liberal point of view.More than 523,000 loyal print...
Michigan Chronicle
News
The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally relevant content in Michigan. Every day we distribute news and i...
The State News
News
The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. It is one of the last independent nonprofit student-run media...
The Daily Press
News
The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menominee counties. The Daily Press publishes editions Monday throug...
Tri-County Times
News
The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of Genesee County, as far south as Grand Blanc and is published ...
The Flint Journal
News
The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Published Tuesdays, Thursdays, Fridays and Sundays, it serves Ge...
Grand Rapids Business Journal
News
Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly print edition of the Business Journal, a must-read for the a...
The Grand Rapids Press
News
The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold for $1.50 daily and $7.99 on Sunday. AccuWeather provides w...
The Holland Sentinel
News
The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gannett.The newspaper covers most of Ottawa County, including H...
The Daily Mining Gazette
News
The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and some northern parts of the Lower Peninsula of Michigan. It i...
Jackson Citizen Patriot
News
Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.com printing facility in Ann Arbor. Also in 2012, home delive...
Lansing State Journal
News
The paper was started as the Lansing Republican on April 28, 1855, to advance the causes of the newly founded Republican Party in Michigan.The Lansing State Journal is a daily newspaper published in L...
Ludington Daily News
News
The Ludington Daily News is the daily newspaper of Ludington, Michigan. The paper traces its origins back to September 17, 1867, the date of the first issue of the predecessor Mason County Record. The...
The Macomb Daily
News
The Macomb Daily is a daily newspaper with its headquarters in Clinton Township, Macomb County, Michigan in Metro Detroit. It is the only daily newspaper serving Macomb County, making the county the l...
Muskegon Chronicle
News
The Muskegon Chronicle is a daily newspaper in Muskegon, Michigan, owned by Booth newspapers. In May 2007, the paper celebrated 150 years.Because of common ownership with Grand Rapids Press, the Chron...
Petoskey News-Review
News
The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers it became The Petoskey Evening News. In 1953, this paper mer...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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