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The Daily Tar Heel
News
The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February 23, 1893, and became a daily newspaper in 1929. The paper ...
The Biblical Recorder
News
The Biblical Recorder is a news organization owned by the Baptist State Convention of North Carolina (BSCNC).The format and delivery system that makes the Recorder available to Baptists has changed ov...
Bismarck Tribune
News
The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by Lee Enterprises, it is the only daily newspaper for south-c...
The Dickinson Press
News
The Dickinson Press is a weekly newspaper printed in Dickinson, North Dakota. The Press, as the paper is colloquially known, is the official newspaper of Stark County, North Dakota, and has a modest c...
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Jamestown Sun
News
The Jamestown Sun is a daily newspaper printed in Jamestown, North Dakota. The Sun is the official newspaper of Stutsman County, North Dakota and has a modest circulation in southeast North Dakota.Per...
Minot Daily News
News
The Minot Daily News is an American daily newspaper, printed in downtown Minot, North Dakota. It originated as the Burlington Reporter and was published out of Burlington, then the county seat, until...
Williston Herald
News
Williston Herald Media offers the Williston area and Williams County the best source for news and sports coverage. The newspaper covers northwest North Dakota and northeast Montana in the heart of the...
Akron Beacon Journal
News
The Akron Beacon Journal is a morning newspaper in Akron, Ohio, United States. Owned by Gannett, it is the sole daily newspaper in Akron and is distributed throughout Northeast Ohio. The paper's cover...
The Repository
News
The Repository is an American daily local newspaper serving the Canton, Ohio area. It is currently owned by Gannett.Historically, the newspaper had strong Republican connections, most notably with Pre...
The Cincinnati Enquirer
News
The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the Enquirer is the last remaining daily newspaper in Greater Cin...
The Plain Dealer
News
cleveland.com is the premier news and information website in the state of Ohio attracting an average of 9.9 million unique users every month.Covering local and national news, sports, arts and enterta...
The Columbus Dispatch
News
The Columbus Dispatch is a daily newspaper based in Columbus, Ohio. Its first issue was published on July 1, 1871, and it has been the only mainstream daily newspaper in the city since The Columbus Ci...
Dayton Daily News
News
The Dayton Daily News (DDN) is a daily newspaper published in Dayton, Ohio, United States. It is owned by Cox Enterprises, Inc., a privately held global conglomerate headquartered in Atlanta, Georgia,...
Tribune Chronicle
News
The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper claims to be the second oldest in the U.S. state of Ohio. The ...
The Alliance Review
News
The Alliance Review is a community-based newspaper in Alliance, Ohio, and nearby areas of Northeast Ohio. The paper publishes six days a week and has a circulation size of close to 14,000. The Review ...
Star Beacon
News
The Star Beacon is a seven-day morning daily newspaper published in Ashtabula, Ohio, United States. It is owned by Community Newspaper Holdings Inc. It is published Monday through Friday, and a Weeken...
The Athens Messenger
News
The Athens Messenger is a multi-media news organization and commercial printing facility that serves Athens County, Ohio and parts of the surrounding seven counties in southeastern Ohio.Established in...
The Daily Jeffersonian
News
The Daily & Sunday Jeffersonian is a daily newspaper published in Cambridge, Ohio, United States, serving Cambridge and the surrounding communities of Guernsey County.The Daily Jeffersonian was establ...
Chillicothe Gazette
News
The Chillicothe Gazette is Ohio's oldest newspaper,[2] published daily at Chillicothe, Ohio, the seat of Ross County, Ohio, by Gannett. The paper was founded as a weekly at Cincinnati, Ohio, then the ...
Dayton City Paper
News
Dayton City Paper offers pages full of challenges to prevailing notions, investigations of local institutions and voices that are not those of the usual figureheads in the community. Our entertainment...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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