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2345 brands found
REAL SIMPLE
Home & Garden
Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...
Midwest Living
Home & Garden
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
Brides
Style & Fashion
Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...
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InStyle
Style & Fashion
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print ...
SHAPE
Style & Fashion
At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our team of writers, editors, personal trainers, and wellness en...
TRAVEL + LEISURE
Travel
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
Billboard
Entertainment
Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, event...
LifeSavvy Media
Tech
LifeSavvy Media is an American technology media company that provides information, tutorials, and guides on various topics related to technology and digital life. LifeSavvy Media's articles and tuto...
L’ Argus
Automotive
L’ Argus is one of France’s leading players in digital marketing services for the automotive industry. They offer a range of products aimed at professionals in this industry, including manufacturers, ...
Kijiji
Classifieds
Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...
Videdressing
Classifieds
Videdressing is a French online classified for buying and selling luxury and high-end fashion items such as clothing, shoes, bags, and accessories. It was founded in 2009 and acquired by Leboncoin, a...
CIO (MA)
Tech
CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on business strategy, innovation, and leadership. CIO readers ...
Computerworld USA
Tech
Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting today's abundantly powerful web, mobile, and desktop applicatio...
CSO
Tech
CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defend against criminal cyberattacks. With incisive content that ...
Infoworld
Tech
InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of information technology (IT) professionals, from CTOs and cloud ar...
Macworld MA
Tech
Macworld is owned by Foundry (formerly IDG Communications), a subsidiary of IDG Inc, which was acquired by Blackstone in 2021.Macworld delivers essential tips and buying advice to passionate Apple use...
Network World
Tech
Network World provides deep domain expertise on the modern enterprise data center, including the latest networking, storage, servers, and virtualization technologies. Focused on the decisions faced by...
PCWorld
Tech
PCWorld is dedicated to helping tech users of all experience levels get more from the hardware and software that’s central to a PC-centric universe. We focus on:Mainstream PCs,Gaming PCs and accessori...
Tech Advisor
Tech
Tech Advisor’s 25-year legacy began in August 1995. The website launched in 1996, and in June 2017 we rebranded as Tech Advisor. Fast-forward to today, and Tech Advisor has become Foundry’s premier gl...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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