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Gaylord Herald Times
News
The Gaylord Herald Times is the twice-weekly newspaper of Gaylord, Michigan, United States.The Gaylord Herald Times was founded in 1875. The paper started publishing twice weekly in May 1999. In 2006,...
Independent Record
News
The Independent Record (often abbreviated to IR) is a daily newspaper printed and distributed in Helena, Montana. The newspaper is part of the Lee Enterprises group. The roots of the IR lie in two new...
Daily Record
News
The Daily Record is a seven-day morning daily newspaper of the USA Today Network located in Parsippany-Troy Hills, New Jersey. The Daily Record serves the greater Morris County area of northern New Je...
Home News Tribune
News
The Central New Jersey Home News Tribune is a Daily newspaper serving Middlesex County, New Jersey. The paper has an average daily weekday circulation of about 49,000. The newspaper is the result of ...
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The Hunterdon County Democrat
News
The Hunterdon County Democrat is a weekly newspaper that serves Hunterdon County, New Jersey. Currently owned by Penn Jersey Advance, Inc., its offices are in Raritan Township. It is one of the larges...
Asheville Citizen-Times
News
The Asheville Citizen-Times is an American, English-language daily newspaper of Asheville, North Carolina. It was formed in 1991 as a result of a merger of the Morning Asheville Citizen and the Aftern...
Athens Banner-Herald
News
The Athens Banner-Herald is a daily newspaper with less than 20,000 circulation located in Athens, Georgia, USA, and owned by Gannett. The paper has a Sunday special and publishes online under the na...
The Valley News
News
The Valley News is a seven-day morning daily newspaper based in Lebanon, New Hampshire, covering the Upper Valley region of New Hampshire and Vermont, in the United States. Although the newspaper's of...
Selma Times-Journal
News
The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...
The Times Telegram
News
The Times Telegram is an American daily newspaper published in Herkimer, New York. It serves southern Herkimer County and the westernmost part of adjacent Montgomery County in the Mohawk Valley region...
The Independent
News
The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The l...
Dansk HR
Advertising
DANSK HR er Danmarks største professionelle, uafhængige, netværksbaserede HR-organisation for HR-direktører, HR-chefer, HR Business Partnere, HR-chefer og HR-konsulenter.De har ca. 1000 medlemmer, og ...
Good Inside
Education
Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers actionable guidance—all in short episodes, because we know t...
The Derby Telegraph
News
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
The Scunthorpe Telegraph
News
The Scunthorpe Telegraph is a 24/7 website and weekly newspaper covering news, sport and entertainment across North Lincolnshire.Our journalists are committed to bringing you the latest breaking news,...
Accrington Observer
News
The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the local community and delivers all the latest news stories th...
Central Somerset Gazette
News
Central Somerset Gazette newspaper is published by Reach PLC in Wells, Somerset, England. It was digitised and first made available on the British Newspaper Archive in Feb 22, 2019 . ...
Western Mail
News
The Western Mail is a hyper-local paid daily newspaper. As an established, and trusted brand, the Western Mail represents the local community and delivers all the latest news stories that matter. The ...
The Daily Telegraph
News
The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdo...
Tractor & Machinery
Advertising
Tractor & Machinery is the world’s best-selling tractor magazine. Onsale every four weeks, this 180-page publication covers tractors from the 1940s through to the 1990s, reflecting an era of tremendou...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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