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News · The Wellesley Townsman is a paid weekly, local newspaper in Wellesley, Massachusetts. It is currently owned by GateHouse Media.Debuting in A...
News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
News · The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the...
News · The Valley Morning Star, established in 1909 as the Harlingen Star, is an American newspaper published in Harlingen in the U.S. state of Tex...
News · The Journal is a daily newspaper based in Martinsburg, West Virginia, and serving Berkeley, Jefferson and Morgan counties in the state's Eas...
News · The Ames Tribune is a newspaper published Tuesday through Sunday based in Ames, Iowa. The newspaper is owned by Gannett. In 1986, the Tribun...
News · The Telegraph is passionate and committed to its role as the watchdog and trusted source of news, entertainment and advertising for the Alto...
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Style & Fashion · Das Woman Magazin ist ein Magazin über Mode, Beauty und Lifestyle....
Regional News · Den Haag Centraal is een lokale krant die een hoge journalistieke kwaliteit wil behouden....
News · The Chronicle is a proud regional daily newspaper focused on Toowoomba, the Lockyer Valley and Darling Downs.These include a weekly jobs and...
News · The Ojai Valley News has been the journal of record for the Ojai Valley since 1891. We are a weekly adjudicated publication, published Frida...
Style & Fashion · L'Officiel Belgium is a magazine in both French and Dutch with articles on style, fashion and design....
News · The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In additi...
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
News · The Herald Express is a local newspaper covering the Torbay area of the United Kingdom. It is published by Reach plc. It serves a wide surro...
Motorcycles · Bikes Unlimited is a digital only brand that features six great biking magazines in one app.Subscribers get every issue of the world’s numbe...
Home & Garden · House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is current...
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Advertising · Variety Intelligence Platform offers high-level professionals in and around the media business with in-depth analysis of the subjects that m...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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