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Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
Style & Fashion · Los Angeles Confidential covers LA's luxury market and lifestyle from a decidedly Hollywood-focused lens. Los Angeles Confidential filters a...
Education · Frie Skoler Lærerforening (FSL) er en dansk fagforening, der repræsenterer lærere, der arbejder i private friskoler kendt som "friskoler" el...
Education · Mecenat samlar rabatter, kampanjer och erbjudanden från företag till studenter och alumner. ...
Advertising · Byggahus är portalen för personer som är intresserade av verktyg, el. bilar, ekonomi och boende. Annonsera för att nå konsumenter som är int...
Construction · Nå beslutsfattare inom byggbranschen och ta del av de senaste nyheterna i tidningen och på webben. ...
Advertising · Maskiner er en nyhedsside for alle traktor- og ingeniørentusiaster....
Style & Fashion · Das Woman Magazin ist ein Magazin über Mode, Beauty und Lifestyle....
Home & Garden · Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, f...
Entertainment · Kotaku, a news and opinion site about games and things serious gamers care about. We’re here to inform you and, sometimes, entertain you. We...
News · Seacoast Media Group is a unit of Local Media Group. Seacoast publishes five weekly newspapers and one daily, The Portsmouth Herald, along t...
Advertising · As part of the award-winning Modern Luxury network of regional publications, Modern Luxury San Diego excels in capturing the metropolitan li...
News · The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolin...
News · The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the...
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
News · The Des Moines Register is a daily newspaper based in Des Moines, Iowa. According to the paper's website, "The Des Moines Register publishes...
News · Dothan Eagle is a regional daily newspaper, serving as the dominant daily in the 13-county market area known as the Wiregrass. This market a...
News · The San Diego Union-Tribune is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.T...
News · Tidningen Elektrikern är en svensk tidning som fokuserar på frågor som rör elbranschen. Tidningen ges ut av Svenska Elektrikerförbundet, som...
Advertising · DA Media är säljbolaget som erbjuder annonslösningar inom bl.a print, bilagor och digitalt. ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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