DOOH

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The Lufkin Daily News

News
The Lufkin Daily News became a member of the Southern Newspapers Inc. family on June 1, 2009, when the Houston-based community newspaper company purchased the Lufkin and Nacogdoches daily newspapers. ...

Tyler Morning Telegraph

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The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler Morning Telegraph has been in publication since 1929, but the...

Sun Advocate

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The Sun Advocate was a bi-weekly newspaper located in Price, Utah, United States. It was owned by Brehm Communications of San Diego, California. It was sold to Emery Telcom in October, 2018 and is now...

Bennington Banner

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The Bennington Banner is a daily newspaper published in Bennington, Vermont. The paper covers local, national, and world news. It is distributed throughout Southwestern Vermont and eastern New York (R...
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Caledonian-Record

News
The Caledonian-Record is a daily newspaper published in St. Johnsbury, Vermont and primarily circulates throughout Caledonia County. It was established in 1837. It employed a total staff of 36 as of 2...

St. Albans Messenger

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 St Albans Messenger is a twice-weekly newspaper established in 1861 covering Franklin County, Vermont. Samessenger.com publishes new content daily. Our beat reporters are on the ground covering local...

News & Citizen

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The News & Citizen is a weekly newspaper with a circulation of 13,500 based in Morrisville in the U.S. state of Vermont. It covers Lamoille County — the towns and villages of Morristown and Morrisvill...

Shelburne News

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The Shelburne News is an American newspaper serving the town of Shelburne, Vermont. The paper has a circulation of 4,500-5,000.  It is a free, weekly paper published on Thursdays.  The paper is owned ...

Stowe Reporter

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The Stowe Reporter was founded in 1958 by Dorre Hanna and Martha Ball. It was purchased by Trow Elliman, Alex Nimick, Russ Spring, and Mary and Bob Bourdon two years later, in 1960. Elliman bought out...

Charleston Gazette-Mail

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The Charleston Gazette-Mail is the only daily morning newspaper in Charleston, West Virginia. It is the product of a July 2015 merger between The Charleston Gazette and the Charleston Daily Mail. The ...

Dominion Post

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The Dominion Post is the only commercial daily newspaper in Morgantown, West Virginia. It formed from the merger of the Morgantown New Dominion and the Morgantown News into the Morgantown Dominion-New...

Ashland Daily Press

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The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...

The Reporter

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The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge County in East Central Wisconsin.The Reporter traces its founding...

La Crosse Tribune

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The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...

Wisconsin State Journal

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The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...

Manitowoc Herald Times Reporter

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The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...

Shepherd Express

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 Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...

Oshkosh Northwestern

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The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...

Sheboygan Press

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The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...

Wausau Daily Herald

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The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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