DOOH

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The News-Review

News
The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Pacific Ocean at Reedsport very nearly to Crater Lake National P...

Statesman Journal

News
The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it later merged with the Capital Journal to form the current news...

Portland Tribune

News
The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and Washington counties. The Portland Tribune was established in...

Capital Press

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The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newspaper covers farming, ranching and agriculture industries in ...
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The Source Weekly

News
The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...

Eugene Weekly

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Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,850.   It publishes an annual "Best of Eugene" list, a restau...

Willamette Week

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Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features reports on local news, politics, sports, business, and cultu...

Daily Emerald

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The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.The ...

The Providence Journal

News
The Providence Journal, colloquially known as the ProJo, is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and is the largest newspaper in Rhode Island. The newspaper was...

The Post and Courier

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The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in 1894. In 1926, the two newspapers were drawn closer togethe...

Black Hills Pioneer

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Established in 1876, the paper is the oldest business in West River South Dakota and the only locally owned and operated newspaper in the territory. The Pioneer serves Spearfish, Lead, Deadwood, St. O...

Mitchell Daily Republic

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The Mitchell Daily Republic is a daily newspaper published in Mitchell, South Dakota. The paper's circulation is reported to be 9,859 and primarily serves Davison County, South Dakota. It was founded ...

Rapid City Journal

News
The Rapid City Journal (formerly the Black Hills Journal and the Rapid City Daily Journal) is the daily newspaper of Rapid City, South Dakota. As of 2021, it is the largest newspaper in South Dakota b...

Chattanooga Times Free Press

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The Chattanooga Times Free Press is a daily broadsheet newspaper published in Chattanooga, Tennessee, and is distributed in the metropolitan Chattanooga region of southeastern Tennessee and northweste...

Cleveland Daily Banner

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The Cleveland Daily Banner is a three day weekly newspaper published in Cleveland, Tennessee. Founded in 1854, it is the longest-running newspaper in Bradley County, and one of the oldest newspapers i...

Kingsport Times-News

News
The Kingsport Times News is a daily broadsheet newspaper published in Kingsport, Tennessee, and distributed in six counties in Northeast Tennessee and Southwest Virginia.The Times News is published by...

Nashville Scene

News
Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, and later joined the ranks of sixteen other publications aft...

Corpus Christi Caller-Times

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The Corpus Christi Caller-Times is the newspaper of record for Corpus Christi, Texas.The Caller-Times and Caller.com have consistently been recognized for quality. In 2001, Caller-Times was named Best...

Hood County News

News
Hood County News is an American twice weekly newspaper, serving Granbury and Hood County, Texas. It is descended from the Granbury Vidette, established by W. L. Bond and Francis Edward Garland in Nove...

Jasper Newsboy

News
The Jasper Newsboy is the newspaper of Jasper, Jasper County, Texas, United States.A weekly newspaper, the Jasper Newsboy has been published continuously since July 1865, making it the oldest continuo...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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