DOOH

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Minot Daily News

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The Minot Daily News is an American daily newspaper, printed in downtown Minot, North Dakota. It originated as the Burlington Reporter  and was published out of Burlington, then the county seat, until...

Williston Herald

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Williston Herald Media offers the Williston area and Williams County the best source for news and sports coverage. The newspaper covers northwest North Dakota and northeast Montana in the heart of the...

The Plain Dealer

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 cleveland.com is the premier news and information website in the state of Ohio attracting an average of 9.9 million unique users every month.Covering local and national news, sports, arts and enterta...

The Columbus Dispatch

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The Columbus Dispatch is a daily newspaper based in Columbus, Ohio. Its first issue was published on July 1, 1871, and it has been the only mainstream daily newspaper in the city since The Columbus Ci...
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Dayton City Paper

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Dayton City Paper offers pages full of challenges to prevailing notions, investigations of local institutions and voices that are not those of the usual figureheads in the community. Our entertainment...

The Chronicle-Telegram

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With a history reaching all the way back to the founding of Elyria’s first newspaper in 1829, The Chronicle-Telegram is heir to a rich tradition. Many newspapers were published in the city over the ye...

Mansfield News Journal

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The Mansfield News Journal is a daily newspaper based in Mansfield, Ohio, that serves Richland, Ashland and Crawford counties, as well as parts of Morrow, Knox and Huron counties in the north central ...

Times Recorder

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The Zanesville Times Recorder is a daily newspaper based in Zanesville, Ohio, that serves Muskingum County. The newspaper is part of the USA Today Network.On December 1, 1959, The Zanesville Times Rec...

Sun News

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Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consisted of 11 weekly newspapers serving 49 different communities ...

The Oklahoman

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The Oklahoman is the largest daily newspaper in Oklahoma, United States, and is the only regional daily that covers the Greater Oklahoma City area.[citation needed] The Alliance for Audited Media (for...

The Stillwater News-Press

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The Stillwater News Press can be traced to the weekly Stillwater Advance and the Stillwater Daily Democrat, which date back to 1892. In 1941, C.R. Bellati, originally an attorney from Blackwell, was r...

Albany Democrat-Herald

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The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterprises, a firm which also owns the daily Corvallis Gazette-Tim...

The Bulletin OR

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The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was named the East Oregonian Publishing Company. Over the years...

Herald and News

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Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and Modoc Counties. Delivering the facts with a personal touch, t...

East Oregonian

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The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO was the first-place winner of the Oregon Newspaper Publishe...

The News-Review

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The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Pacific Ocean at Reedsport very nearly to Crater Lake National P...

Statesman Journal

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The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it later merged with the Capital Journal to form the current news...

Portland Tribune

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The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and Washington counties. The Portland Tribune was established in...

Capital Press

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The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newspaper covers farming, ranching and agriculture industries in ...

The Source Weekly

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The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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