DOOH

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Herald & Review

News
The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Editor & Publisher's "10 Newspapers That Do It Right" in 2019 ...

Quincy Herald-Whig

News
The Herald-Whig traces its roots to The Illinois Bounty Land Register, which published its first edition on April 17, 1835, 17 years after Illinois achieved statehood. At the time, there were only thr...

The Southern Illinoisan

News
The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a daily circulation of 21,270, and a Sunday circulation of 26,95...

The Daily Illini

News
The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online every day and Wednesdays on newsstands.On Wednesday morning...
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Evansville Courier & Press

News
The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansville attorney William Newton. It was a four-page weekly called ...

The Herald Republican

News
The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first published in May 1857. The Angola Herald began publication as a De...

The News Sun

News
The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 1859 or 1860 in Kendallville when Judson Palmiter began public...

The Star (Auburn)

News
The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all of DeKalb County in northeastern Indiana.The Star is one of t...

The Gazette IA

News
The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...

Globe Gazette

News
The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gazette traces its history back to July 17, 1858, and a weekly ...

Newton Daily News

News
The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main print edition under the banner Newton News but maintains a dail...

Kennebec Journal

News
The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...

The Ellsworth American

News
The Ellsworth American is a local weekly newspaper covering Hancock County, Maine.The Ellsworth American is a locally owned and managed weekly newspaper serving Hancock County, Maine. Publication bega...

Beaumont Enterprise

News
The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, The Enterprise annually has ...

Laredo Morning Times

News
The Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that inclu...

The News Advocate

News
The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the News Advocate traces its roots back to 1914, when the Manistee ...

Plainview Herald

Advertising
The Plainview Herald was acquired by Hearst in 1979. The Texas newspaper is published in the nation’s largest cotton-growing region and on the edge of the nation’s heaviest concentration of cattle-fee...

San Antonio Express-News

News
San Antonio Express-News has been the voice of South Texas since 1865 and provides news and information to a community of more than 2 million people.San Antonio is the largest major U.S. city with a H...

HGTV Magazine

Entertainment
 HGTV Magazine offers real-life solutions for all the things that homeowners deal with every day — from painting to pillows to property values — in an upbeat and engaging way. ...

The Buffalo News

News
The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New York. It was for decades the only paper fully owned by Warren B...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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