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Westword
News · Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment t...
Republican-American
News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
florida today
News · Florida Today is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966...
Gwinnett Daily Post
News · The Gwinnett Daily Post is a daily newspaper published in Gwinnett County, Georgia, and serves as the county's legal organ. The newspaper is...
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Coeur d'Alene Press
News · The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group ...
The Idaho Press
News · The roots of the Idaho Press go back to December 1883 in Caldwell — with the first paper coming off the press just months after Caldwell was...
Idaho Statesman
News · Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boi...
Lewiston Morning Tribune
News · Welcome to Lewiston Tribune Online. We were the first newspaper in Idaho to publish an electronic edition, starting in September of 1995, an...
Post Register
News · The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The ...
Times-News ID
News · The Times-News is a US daily newspaper serving the Twin Falls, Idaho, area.The paper has a circulation of 19,431 daily, 21,059 Sunday. It is...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
Herald & Review
News · The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Ed...
Kane County Chronicle
News · The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Pasch...
Quincy Herald-Whig
News · The Herald-Whig traces its roots to The Illinois Bounty Land Register, which published its first edition on April 17, 1835, 17 years after I...
The Southern Illinoisan
News · The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a da...
The Daily Illini
News · The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online...
Evansville Courier & Press
News · The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansvill...
The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
The News Sun
News · The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 18...
South Bend Tribune
News · The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawa...
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What is Digital-Out-of-Home (DOOH) advertising?
DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.
What is the difference between DOOH and OOH advertising?
As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.
What does DOOH advertising cost?
The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.
How do you measure the effectiveness of a DOOH advertising campaign?
The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.
Can I choose exactly where and when my DOOH ad will be displayed?
Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.
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