DOOH

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Chattanooga Times Free Press

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The Chattanooga Times Free Press is a daily broadsheet newspaper published in Chattanooga, Tennessee, and is distributed in the metropolitan Chattanooga region of southeastern Tennessee and northweste...

Cleveland Daily Banner

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The Cleveland Daily Banner is a three day weekly newspaper published in Cleveland, Tennessee. Founded in 1854, it is the longest-running newspaper in Bradley County, and one of the oldest newspapers i...

Kingsport Times-News

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The Kingsport Times News is a daily broadsheet newspaper published in Kingsport, Tennessee, and distributed in six counties in Northeast Tennessee and Southwest Virginia.The Times News is published by...

Nashville Scene

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Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, and later joined the ranks of sixteen other publications aft...
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Corpus Christi Caller-Times

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The Corpus Christi Caller-Times is the newspaper of record for Corpus Christi, Texas.The Caller-Times and Caller.com have consistently been recognized for quality. In 2001, Caller-Times was named Best...

Hood County News

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Hood County News is an American twice weekly newspaper, serving Granbury and Hood County, Texas. It is descended from the Granbury Vidette, established by W. L. Bond and Francis Edward Garland in Nove...

Jasper Newsboy

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The Jasper Newsboy is the newspaper of Jasper, Jasper County, Texas, United States.A weekly newspaper, the Jasper Newsboy has been published continuously since July 1865, making it the oldest continuo...

The Lufkin Daily News

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The Lufkin Daily News became a member of the Southern Newspapers Inc. family on June 1, 2009, when the Houston-based community newspaper company purchased the Lufkin and Nacogdoches daily newspapers. ...

Tyler Morning Telegraph

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The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler Morning Telegraph has been in publication since 1929, but the...

Valley Morning Star

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The Valley Morning Star, established in 1909 as the Harlingen Star, is an American newspaper published in Harlingen in the U.S. state of Texas.  In 1938, The New York Times reported on a printer's str...

Sun Advocate

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The Sun Advocate was a bi-weekly newspaper located in Price, Utah, United States. It was owned by Brehm Communications of San Diego, California. It was sold to Emery Telcom in October, 2018 and is now...

Bennington Banner

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The Bennington Banner is a daily newspaper published in Bennington, Vermont. The paper covers local, national, and world news. It is distributed throughout Southwestern Vermont and eastern New York (R...

Caledonian-Record

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The Caledonian-Record is a daily newspaper published in St. Johnsbury, Vermont and primarily circulates throughout Caledonia County. It was established in 1837. It employed a total staff of 36 as of 2...

St. Albans Messenger

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 St Albans Messenger is a twice-weekly newspaper established in 1861 covering Franklin County, Vermont. Samessenger.com publishes new content daily. Our beat reporters are on the ground covering local...

News & Citizen

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The News & Citizen is a weekly newspaper with a circulation of 13,500 based in Morrisville in the U.S. state of Vermont. It covers Lamoille County — the towns and villages of Morristown and Morrisvill...

Shelburne News

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The Shelburne News is an American newspaper serving the town of Shelburne, Vermont. The paper has a circulation of 4,500-5,000.  It is a free, weekly paper published on Thursdays.  The paper is owned ...

Stowe Reporter

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The Stowe Reporter was founded in 1958 by Dorre Hanna and Martha Ball. It was purchased by Trow Elliman, Alex Nimick, Russ Spring, and Mary and Bob Bourdon two years later, in 1960. Elliman bought out...

Charleston Gazette-Mail

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The Charleston Gazette-Mail is the only daily morning newspaper in Charleston, West Virginia. It is the product of a July 2015 merger between The Charleston Gazette and the Charleston Daily Mail. The ...

Dominion Post

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The Dominion Post is the only commercial daily newspaper in Morgantown, West Virginia. It formed from the merger of the Morgantown New Dominion and the Morgantown News into the Morgantown Dominion-New...

The Post-Crescent

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The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River that swept around the building where the weekly paper was pri...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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