DOOH

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Cadillac Evening News

News
Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have worked diligently to bring the readers of Wexford, Osceola, Miss...

Detroit Free Press

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The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is sometimes referred to as the Freep (reflected in the paper's w...

Tri-County Times

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The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of Genesee County, as far south as Grand Blanc and is published ...

The Flint Journal

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The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Published Tuesdays, Thursdays, Fridays and Sundays, it serves Ge...
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The Daily Mining Gazette

News
The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and some northern parts of the Lower Peninsula of Michigan. It i...

Brainerd Dispatch

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The Brainerd Dispatch is a daily morning newspaper published in Brainerd, Minnesota. The newspaper was founded on December 22, 1881, and became a daily paper in 1883. In April 2004, the Dispatch becam...

The Daily Journal

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Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role is to chronicle the community it serves through unbiased repo...

Duluth News Tribune

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The Duluth News Tribune (known locally as The Tribune or DNT) is a newspaper based in Duluth, Minnesota. While circulation is heaviest in the Twin Ports metropolitan area, delivery extends into northe...

The Forum

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The Forum of Fargo-Moorhead or more recently The Forum is an American, English-language newspaper. It is the major newspaper for Fargo, North Dakota, and the surrounding region, including Moorhead, Mi...

The Free Press

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The last local owner of the paper was Jared How, who sold The Free Press Co. to Ottaway Newspapers Inc., a wholly-owned subsidiary of Dow Jones & Co. Ottaway acquired 11 percent of the company in 1977...

Grand Forks Herald

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The Grand Forks Herald is a daily broadsheet newspaper, established in 1879, published in Grand Forks, North Dakota, United States. It is the primary daily paper for northeast North Dakota and northwe...

Hibbing Daily Tribune

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The Hibbing Daily Tribune newspaper was founded in Hibbing, Saint Louis County, Minnesota in 1893 and serves readers in Saint Louis County. It is published daily, except Monday, with a circulation of ...

Mesabi Tribune

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The Mesabi Daily News was a daily newspaper  published in Virginia, Minnesota. It had a Sunday circulation of 10,000.  The Mesabi Daily News was one of the oldest surviving businesses in Virginia. It ...

The Pioneer MN

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The Pioneer is an American, English language newspaper headquartered in Bemidji, Beltrami County, Minnesota. It was founded in 1896 and is currently owned by the Forum Communications Company out of Fa...

Post-Bulletin

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 The Post Bulletin is an American, English language newspaper and news website based in Rochester, Minnesota. Postbulletin.com provides community coverage seven days a week with a print product two da...

West Central Tribune

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West Central Tribune is an American, English-language newspaper published twice weekly on Wednesdays and Saturdays in Willmar, Minnesota. Its circulation of more than 16,000 papers is distributed thro...

Red Wing Republican Eagle

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 The Red Wing Republican Eagle or Republican Eagle is an American, English language newspaper in Red Wing, Minnesota. The publisher is Neal Ronquist and the editor is Anne Jacobson. The Red Wing Repub...

Clarion-Ledger

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The Clarion Ledger is an American daily newspaper in Jackson, Mississippi. It is the second-oldest company in the state of Mississippi, and is one of the few newspapers in the nation that continues to...

Meridian Star

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The Meridian Star is a newspaper published mornings in Meridian, Mississippi, USA, covering Lauderdale County and adjoining portions of West Alabama and East Mississippi. It is owned by CNHI LLC.Found...

Northeast Mississippi Daily Journal

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The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based in Tupelo, Mississippi, and owned by Journal, Inc. (formerl...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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