DOOH

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Chicago Sun-Times

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Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...

Herald & Review

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The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Editor & Publisher's "10 Newspapers That Do It Right" in 2019 ...

Quincy Herald-Whig

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The Herald-Whig traces its roots to The Illinois Bounty Land Register, which published its first edition on April 17, 1835, 17 years after Illinois achieved statehood. At the time, there were only thr...

The Southern Illinoisan

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The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a daily circulation of 21,270, and a Sunday circulation of 26,95...
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The Daily Illini

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The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online every day and Wednesdays on newsstands.On Wednesday morning...

Evansville Courier & Press

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The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansville attorney William Newton. It was a four-page weekly called ...

The Herald Republican

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The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first published in May 1857. The Angola Herald began publication as a De...

The News Sun

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The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 1859 or 1860 in Kendallville when Judson Palmiter began public...

South Bend Tribune

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The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawaka, north central Indiana, and southwestern Michigan. It has...

The Star (Auburn)

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The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all of DeKalb County in northeastern Indiana.The Star is one of t...

The Gazette IA

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The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...

Globe Gazette

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The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gazette traces its history back to July 17, 1858, and a weekly ...

Newton Daily News

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The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main print edition under the banner Newton News but maintains a dail...

Telegraph Herald

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The Telegraph Herald, locally referred to as the TH, is a daily newspaper published in Dubuque, Iowa, for the population of Dubuque and surrounding areas in Iowa, Illinois, and Wisconsin. The newspape...

The Valley News

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The Valley News is a seven-day morning daily newspaper based in Lebanon, New Hampshire, covering the Upper Valley region of New Hampshire and Vermont, in the United States. Although the newspaper's of...

South china morning post(SCMP)

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The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...

The Advocate

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The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state. Separate editions for New Orleans, The Times-Picayune | The New Orleans Advocate...

The Times Record

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The Times Record is an award winning independently owned daily newspaper published five days a week that covers the Mid Coast region of Maine. Operating out of Brunswick, the paper was founded in 1967...

The Ellsworth American

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The Ellsworth American is a local weekly newspaper covering Hancock County, Maine.The Ellsworth American is a locally owned and managed weekly newspaper serving Hancock County, Maine. Publication bega...

Maine Sunday Telegram

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MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city, Portland. It includes the Portland Press Herald and Maine ...

​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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