Display Advertising in Michigan

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Best Display Advertising Providers in Michigan


672 brands found

Gaylord Herald Times

News · The Gaylord Herald Times is the twice-weekly newspaper of Gaylord, Michigan, United States.The Gaylord Herald Times was founded in 1875. The...
Active in Michigan
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The Midland Daily News

News · The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main St...
Active in Michigan
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The Times Herald

News · The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a...
Active in Michigan
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The Alpena News

News · The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,0...
Active in Michigan
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The Ann Arbor News

News · The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper...
Active in Michigan
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The Michigan Daily

News · The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years un...
Active in Michigan
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Battle Creek Enquirer

News · The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper servi...
Active in Michigan
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The Bay City Times

News · The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday e...
Active in Michigan
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The Herald-Palladium

News · The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Ha...
Active in Michigan
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Cadillac Evening News

News · Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have work...
Active in Michigan
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Charlevoix Courier

News · The Charlevoix Courier is the weekly newspaper of Charlevoix, Michigan. The paper publishes weekly on Fridays.The Charlevoix Courier was fou...
Active in Michigan
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Between the Lines

News · Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentratio...
Active in Michigan
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The Jewish News

News · The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enj...
Active in Michigan
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Metro Times

News · For more than 40 years Metro Times has been Detroit’s premier alternative source for news, arts, culture, music, film, food, fashion and mor...
Active in Michigan
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The State News

News · The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. I...
Active in Michigan
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The Daily Press

News · The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menomine...
Active in Michigan
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Tri-County Times

News · The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of G...
Active in Michigan
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The Flint Journal

News · The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Publ...
Active in Michigan
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Grand Rapids Business Journal

News · Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly ...
Active in Michigan
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The Grand Rapids Press

News · The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold...
Active in Michigan
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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