Display Advertising in Pennsylvania

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Best Display Advertising Providers in Pennsylvania


636 brands found

Williamsport Sun Gazette

News · The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earli...
Active in Pennsylvania
Offers Display


News · The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Sta...
Active in Pennsylvania
Offers Display

Altoona Mirror

News · The Altoona Mirror is a 147-year-old communication, marketing, and manufacturing company, primarily serving Blair and surrounding communitie...
Active in Pennsylvania
Offers Display

Beaver County Times

News · The Beaver Times was founded by Michael Weyland and was published from 1851 to 1895, when the name was changed to the Beaver Argus. It was c...
Active in Pennsylvania
Offers Display
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Butler Eagle

News · The Butler Eagle is a daily newspaper published in Butler, Pennsylvania, United States. It serves the Pittsburgh metropolitan county of Butl...
Active in Pennsylvania
Offers Display

Bucks County Courier Times

News · The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newsp...
Active in Pennsylvania
Offers Display

Centre Daily Times

News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
Active in Pennsylvania
Offers Display

The Citizens' Voice

News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
Active in Pennsylvania
Offers Display

The Daily Collegian

News · The Daily Collegian, The Weekly Collegian, P.S., Collegian Magazine and The Daily Collegian Online are published by Collegian Inc., an indep...
Active in Pennsylvania
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The Daily Item

News · On July 1, 1937, The Daily Item was born as a result of the merger of The Sunbury Daily and the Evening Item. Though both newspapers had bee...
Active in Pennsylvania
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The Daily Local News

News · The Daily Local News is an American daily newspaper based in Chester County, Pennsylvania, also offering limited coverage of neighboring Lan...
Active in Pennsylvania
Offers Display

Delaware County Daily Times

News · The Delaware County Daily Times is a daily newspaper published in the Primos section of Upper Darby Township, Pennsylvania in the United Sta...
Active in Pennsylvania
Offers Display

Erie Times-News

News · Times Publishing Company has been producing and distributing the primary newspaper in Erie, PA for over 125 years. In October 2000, the Morn...
Active in Pennsylvania
Offers Display

The Gettysburg Times

News · The Gettysburg Times is an American newspaper in Gettysburg, Pennsylvania owned by the Sample News Group. It published daily, except for Sun...
Active in Pennsylvania
Offers Display

The Herald-Standard

News · Herald-Standard - Uniontown Newspapers, Inc., is an independent family-owned media company located in Fayette County, Southwestern PA. The n...
Active in Pennsylvania
Offers Display

Indiana Gazette

News · The Indiana Gazette is the predominant daily newspaper serving Indiana County since 1890. It's your source for Indiana, Pa., and Indiana Uni...
Active in Pennsylvania
Offers Display

The Intelligencer

News · The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern B...
Active in Pennsylvania
Offers Display

The News-Item

News · The News-Item is the main newspaper serving the City of Shamokin, Pennsylvania, and the surrounding areas. It is based in Shamokin. On Octob...
Active in Pennsylvania
Offers Display


News · The award-winning, daily Observer-Reporter newspaper has the most extensive reach of any news organization in Washington, Pa., and covers th...
Active in Pennsylvania
Offers Display

Pocono Record

News · The Pocono Record is a daily newspaper published in print and online in Stroudsburg, Pennsylvania, United States.The main newspaper Web site...
Active in Pennsylvania
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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