Display Advertising in Washington

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Best Display Advertising Providers in Washington


512 brands found

425 Magazine

News · 425 is the Eastside's magazine. 425 focuses on local living, offering you a wealth of ideas and resources for gardening, designing, creating...
Active in Washington
Offers Display

Okanogan Valley Gazette-Tribune

News · The Okanogan Valley Gazette-Tribune began as the Oroville Weekly Gazette in 1905, with a newsstand price of 2 cents an issue or $1 for a yea...
Active in Washington
Offers Display

Whidbey News-Times

News · Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general ...
Active in Washington
Offers Display

Redmond Reporter

News · The Redmond Reporter is Redmond’s own community newspaper and is delivered, free of charge, to more than 25,000 residents every Friday.he Re...
Active in Washington
Offers Display
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Issaquah Reporter

News · Issaquah  Reporter Situated against the scenic backdrop of the Cascade Mountains, the city of Issaquah sports million dollar homes, vast gre...
Active in Washington
Offers Display

Anacortes American

News · Goanacortes.com is your source for Anacortes news, offering fresh and frequent stories, blog commentary, updates and calendar listings focus...
Active in Washington
Offers Display

The Bellingham Herald

News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
Active in Washington
Offers Display

The Cheney Free Press

News · ounded in 1896 the Cheney Free Press is the No. 1 source for people who want to find out what is happening in Cheney, Medical Lake, Airway H...
Active in Washington
Offers Display

The Columbian

News · The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its fir...
Active in Washington
Offers Display

The Concrete Herald

News · The Concrete Herald is a newspaper serving the town of Concrete, Washington, along with other communities in Skagit County in the United Sta...
Active in Washington
Offers Display

The Daily News

News · The Daily News (TDN) is the primary newspaper of Longview and Kelso, Washington, and Cowlitz County, Washington. Lee Enterprises acquired th...
Active in Washington
Offers Display

The Daily Record

News · The Daily Record is an American daily newspaper published in Ellensburg, Washington. The Record is published four days a week with an aftern...
Active in Washington
Offers Display

The Sunnyside Sun

News · The Sunnyside Sun covers our hometown like no one else. We bring you local Sunnyside news, sports and more with stories, photos, advertising...
Active in Washington
Offers Display

The Daily World

News · Serving Grays Harbor and northern Pacific counties since 1889, The Daily World is the only daily newspaper (circulation 14,100) on the coast...
Active in Washington
Offers Display

Deer Park Tribune

News · The Deer Park Tribune keeps you informed and connected with Deer Park. Published every Wednesday, our unmatched local news, sports and event...
Active in Washington
Offers Display

The Everett Herald

News · The Everett Herald is a daily newspaper based in Everett, Washington, United States. It is owned by Sound Publishing, Inc. The paper serves ...
Active in Washington
Offers Display


News · Inlander, officially The Pacific Northwest Inlander, is a free weekly newspaper published in Spokane, Washington, and circulated throughout ...
Active in Washington
Offers Display

Islands' Sounder

News · The Islands’ Sounder was founded in 1964 by Al and Nickee Magnuson as The Orcas Sounder. It later became The Orcas Island Booster; the Magnu...
Active in Washington
Offers Display

Journal of the San Juan Islands

News · SanJuanJournal.com was founded on Oct. 2, 1998 as an online news and information source about San Juan Island and the area.Besides producing...
Active in Washington
Offers Display

Kitsap Sun

News · The Kitsap Sun is a daily newspaper published in Bremerton, Washington, United States. It covers general news and serves Kitsap, Jefferson, ...
Active in Washington
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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