Display Advertising in Michigan

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Best Display Advertising Providers in Michigan

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672 brands found

The Flint Journal

News · The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Publ...
Active in Michigan
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Grand Rapids Business Journal

News · Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly ...
Active in Michigan
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The Grand Rapids Press

News · The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold...
Active in Michigan
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Grand Valley Lanthorn

News · The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twi...
Active in Michigan
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Hillsdale Daily News

News · The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Dai...
Active in Michigan
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The Holland Sentinel

News · The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gan...
Active in Michigan
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The Daily Mining Gazette

News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
Active in Michigan
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Livingston County Daily Press & Argus

News · The Livingston Daily Press & Argus is located in downtown Howell, the county seat.In September 2000, two successful twice-weekly newspapers ...
Active in Michigan
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Jackson Citizen Patriot

News · Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.c...
Active in Michigan
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Kalamazoo Gazette

News · The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organi...
Active in Michigan
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Ludington Daily News

News · The Ludington Daily News is the daily newspaper of Ludington, Michigan. The paper traces its origins back to September 17, 1867, the date of...
Active in Michigan
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The Macomb Daily

News · The Macomb Daily is a daily newspaper with its headquarters in Clinton Township, Macomb County, Michigan in Metro Detroit. It is the only da...
Active in Michigan
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Muskegon Chronicle

News · The Muskegon Chronicle is a daily newspaper in Muskegon, Michigan, owned by Booth newspapers. In May 2007, the paper celebrated 150 years.Be...
Active in Michigan
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Petoskey News-Review

News · The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers ...
Active in Michigan
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The Oakland Press

News · The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, w...
Active in Michigan
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The Saginaw News

News · The Saginaw News is a newspaper publication based in Saginaw, Michigan, owned by Booth Newspapers, a division of Advance Publications. Publi...
Active in Michigan
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Sturgis Journal

News · The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Med...
Active in Michigan
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Traverse City Record-Eagle

News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
Active in Michigan
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Car and Driver

News · Car and Driver is a print and digital magazine covering the newest car offerings, showcasing car culture, and helping people shopping for a ...
Active in Michigan
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City Pulse

News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
Active in Michigan
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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