Display Advertising in Miami, FL

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Display

Your budget

Best Display Advertising Providers in Miami, FL

Filter

488 brands found

Miami

Style & Fashion · As part of the award-winning Modern Luxury Media network, Miami Magazine delivers cutting-edge fashion spreads, international travel feature...
Active in Miami, FL
Offers Display

El Nuevo Herald

News · El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an ext...
Active in Miami, FL
Offers Display

Miami Herald FL

Pets & Animals · South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, ente...
Active in Miami, FL
Offers Display

Miami New Times

Advertising ·  Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publi...
Active in Miami, FL
Offers Display
Want to be seen here?Connect your company to the marketplace for free.
Register for free

New Times Broward-Palm Beach

News · In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Browa...
Active in Miami, FL
Offers Display

St. Augustine Record

News · The St. Augustine Record is a daily morning newspaper published in St. Augustine, Florida. The newspaper was founded in 1894 and is owned by...
Active in Florida
Offers Display

Bundoo

Health · Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through...
Active in Florida
Offers Display

Ocean Drive

Advertising · When it launched in 1993, Ocean Drive redefined a media genre and ignited the resurrection of South Beach as the global hot-spot we all know...
Active in Florida
Offers Display

Orlando Sentinel

News · The Orlando Sentinel is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently o...
Active in Florida
Offers Display

Modern Luxury Interiors South Florida

Interior Decorating · As part of the award-winning Modern Luxury Media network, Modern Luxury Interiors South Florida delivers cutting-edge content that consisten...
Active in Florida
Offers Display

Apopka Voice

News · While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environm...
Active in Florida
Offers Display

Bradenton Herald

News · Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Heral...
Active in Florida
Offers Display

Citrus County Chronicle

News · The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chr...
Active in Florida
Offers Display

Creative Loafing Tampa Bay

News · As a free weekly publication, website, content marketing and event company, Creative Loafing Tampa Bay has served the Tampa Bay area for mor...
Active in Florida
Offers Display

Daily Commercial

News · The Daily Commercial is a daily newspaper distributed in Lake and Sumter counties, Florida. It was founded in 1875. The Daily Commercial was...
Active in Florida
Offers Display

Daytona Beach News-Journal

Advertising · The Daytona Beach News-Journal is a Florida daily newspaper serving Volusia and Flagler Counties. It grew from the Halifax Journal, which wa...
Active in Florida
Offers Display

Florida Keys Keynoter

News ·  FLKeysNews.com is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 200,000 and 250,000 monthly u...
Active in Florida
Offers Display

florida today

News · Florida Today is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966...
Active in Florida
Offers Display

Gainesville Sun

Advertising · The Gainesville Sun is a newspaper published daily in Gainesville, Florida, United States, covering the North-Central portion of the state. ...
Active in Florida
Offers Display

Key West Citizen

News · The Key West Citizen looks at 125 yearsFrom its humble beginnings as a small but influential newspaper to its current stature as the only da...
Active in Florida
Offers Display
Loaded 20 of 488 results
Load more

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.