Display advertising in Arkansas

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Display

Your budget

Best Display advertising providers in Arkansas

Filter

544 brands found

Batesville Daily Guard

News · located at 400 Harrison St., Rm 200,Batesville, AR 72501. The Daily Guard is the only source for local news in the Batesville area. No other...
Active in Arkansas
Offers Display

The Saline Courier

News · The Saline Courier, Saline County’s local newspaper since 1876, is published Tuesdays through Sundays and covers all of the county with loca...
Active in Arkansas
Offers Display

Log Cabin Democrat

News · The Log Cabin Democrat is a daily newspaper in Conway, Arkansas, United States, serving Conway and Faulkner County and some surrounding area...
Active in Arkansas
Offers Display

El Dorado News-Times

News · The El Dorado News-Times traces its roots back to the El Dorado Times, which first published in 1889. In 1928, C.E. Palmer purchased what ha...
Active in Arkansas
Offers Display
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Northwest Arkansas Democrat-Gazette

News · Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers a...
Active in Arkansas
Offers Display

Southwest Times Record AR

News · The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across wester...
Active in Arkansas
Offers Display

The Harrison Daily Times

News · The Harrison Daily Times has been in continuous publication since 1876. We publish Tuesday through Saturday mornings. Our paid circulation i...
Active in Arkansas
Offers Display

Hot Springs Sentinel-Record

News · Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers compe...
Active in Arkansas
Offers Display

The Jonesboro Sun

News · The Jonesboro Sun is Northeast Arkansas' regional newspaper serving readers in seven counties of Arkansas. The Sun is owned by Paxton Media ...
Active in Arkansas
Offers Display

Arkansas Democrat-Gazette

News · About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.c...
Active in Arkansas
Offers Display

The Baxter Bulletin

News · The Baxter Bulletin is the daily newspaper serving Mountain Home, Arkansas and Baxter County, Arkansas, and surrounding areas. In 1976, the ...
Active in Arkansas
Offers Display

The Courier

News · On Jan. 28, 1875, "Your Messenger for the Arkansas River Valley" was born. The newspaper that is known today as The Courier began with B.F. ...
Active in Arkansas
Offers Display

The Daily Citizen

News · The Daily Citizen is a newspaper which is published every day except Mondays and Saturdays in Searcy, Arkansas. It is owned by Paxton Media ...
Active in Arkansas
Offers Display

Stuttgart Daily Leader

News · The Stuttgart Daily Leader is a local news website covering Stuttgart, in southeast Arkansas. The website's roots are in the community's pri...
Active in Arkansas
Offers Display

Texarkana Gazette

News · The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding...
Active in Arkansas
Offers Display

Arkansas Times

News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
Active in Arkansas
Offers Display

The Commercial Appeal

News · The Commercial Appeal (also known as the Memphis Commercial Appeal) is a daily newspaper of Memphis, Tennessee, and its surrounding metropol...
Active in Memphis, TN
Offers Display

Memphis Flyer

News · The Memphis Flyer is Memphis’ alternative newsweekly, serving the metro Memphis area of nearly a million residents. The Flyer was started in...
Active in Memphis, TN
Offers Display

Clarion-Ledger

News · The Clarion Ledger is an American daily newspaper in Jackson, Mississippi. It is the second-oldest company in the state of Mississippi, and ...
Active in Mississippi
Offers Display

Greenwood Commonwealth

News · Local news has been the heart and soul of the Greenwood Commonwealth since it first started publishing in 1896.We continue to work diligentl...
Active in Mississippi
Offers Display
Loaded 20 of 544 results
Load more

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.