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114 brands found
Investopedia
Investing · Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stock...
The balance
Finance · The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Eve...
Serious Eats
Food & Drink · Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for r...
Simply Recipes
Food & Drink · Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, b...
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Eating Well
Food & Drink · Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and ...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Liquor.com
Food & Drink · Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens ...
Better Homes & Gardens
Home & Garden · Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gard...
The Spruce
Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
Midwest Living
Home & Garden · Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine ...
MyDomaine
Home & Garden · MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website...
American Patchwork & Quilting
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
Successful Farming
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
WOOD
Home & Garden · Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, f...
Byrdie
Beauty · Byrdie is a digital media brand that focuses on beauty, wellness, and lifestyle content. It offers articles, tutorials, product reviews, and...
Brides
Style & Fashion · Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide ...
SHAPE
Style & Fashion · At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our ...
TRAVEL + LEISURE
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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