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115 brands found
InStyle
Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In Feb...
SHAPE
Style & Fashion · At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our ...
TRAVEL + LEISURE
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
TripSavvy
Travel · TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand op...
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Lifewire
Tech · Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifew...
Treehugger
Education · Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living nov...
People en Español
Entertainment · People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-lang...
Entertainment Weekly
Entertainment · Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by D...
Sun Herald
News · Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon...
Riverfront Times
News · The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation o...
The Kansas City Star
News · The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that res...
Rio Rancho Observer
News · The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandov...
The Herald-Sun
News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
The News & Observer
News · The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporti...
Apartment Therapy
Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Kitchn
Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Family Handyman
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
Taste of Home
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
The Review OH
News · The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio...
Morning Journal OH
News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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