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115 brands found
The Spruce
Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
Midwest Living
Home & Garden · Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine ...
American Patchwork & Quilting
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
Forbes
Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
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Los Angeles Times
News · The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors mont...
Miami Herald
News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
Centre Daily Times
News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
The Citizens' Voice
News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
The Bellingham Herald
News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
The Olympian
News · The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change...
The News Tribune
News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
Tri-City Herald
News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
The Sacramento Bee
News · Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s prin...
The Fresno Bee
News · he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley...
The Modesto Bee
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
The Tribune
News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
Merced Sun-Star
News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
The Mendocino Voice
News · The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings...
The Daily Californian
News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
Daily Trojan
News · The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edi...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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