Programmatic Advertising in Florida

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Programmatic

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Best Programmatic Advertising Providers in Florida

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22 brands found

Miami Herald

News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
Active in Florida
Offers Programmatic

Citrus County Chronicle

News · The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chr...
Active in Florida
Offers Programmatic

El Nuevo Herald

News · El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an ext...
Active in Miami, FL
Offers Programmatic

Miami Herald FL

Pets & Animals · South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, ente...
Active in Miami, FL
Offers Programmatic
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Miami New Times

Advertising ·  Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publi...
Active in Miami, FL
Offers Programmatic

New Times Broward-Palm Beach

News · In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Browa...
Active in Miami, FL
Offers Programmatic

Ledger-Enquirer

News · The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, adve...
Active in Georgia
Offers Programmatic

Beaufort Gazette

News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
Active in South Carolina
Offers Programmatic

Rock Hill Herald

News · The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includ...
Active in South Carolina
Offers Programmatic

The State

News · The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment...
Active in South Carolina
Offers Programmatic

Sun News SC

News · The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," def...
Active in South Carolina
Offers Programmatic

Southern Living

Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
Active in Alabama
Offers Programmatic

Sun Herald

News · Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon...
Active in Mississippi
Offers Programmatic

Forbes

Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Active in United States
Offers Programmatic

Sports Illustrated

News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
Active in United States
Offers Programmatic

TechCrunch

News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Active in United States
Offers Programmatic

Delish

Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
Active in United States
Offers Programmatic

The Dollop

Entertainment · Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Active in United States
Offers Programmatic

Apartment Therapy

Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Active in United States
Offers Programmatic

Kitchn

Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Active in United States
Offers Programmatic

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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