Programmatic advertising in Oregon

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Programmatic

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Best Programmatic advertising providers in Oregon

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27 brands found

Argus Observer

News · The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went throu...
Active in Oregon
Offers Programmatic

The Source Weekly

News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
Active in Oregon
Offers Programmatic

Portland Business Journal

News · The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from...
Active in Portland, OR
Offers Programmatic

The Bellingham Herald

News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
Active in Washington
Offers Programmatic
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The Olympian

News · The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change...
Active in Washington
Offers Programmatic

The News Tribune

News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
Active in Washington
Offers Programmatic

Tri-City Herald

News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
Active in Washington
Offers Programmatic

Idaho Statesman

News · Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boi...
Active in Idaho
Offers Programmatic

Los Angeles Times

News · The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors mont...
Active in California
Offers Programmatic

The Modesto Bee

News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
Active in California
Offers Programmatic

The Tribune

News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
Active in California
Offers Programmatic

Merced Sun-Star

News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
Active in California
Offers Programmatic

The Mendocino Voice

News · The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings...
Active in California
Offers Programmatic

The Daily Californian

News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
Active in California
Offers Programmatic

The Sun-Gazette

News · Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare...
Active in California
Offers Programmatic

The Ark

News · The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, whic...
Active in California
Offers Programmatic

Modoc County Record

News · The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City,...
Active in California
Offers Programmatic

Monterey County Weekly

News · As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for...
Active in California
Offers Programmatic

TechCrunch

News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Active in United States
Offers Programmatic

Forbes

Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Active in United States
Offers Programmatic

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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