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Programmatic advertising in Oregon
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Best Programmatic advertising providers in Oregon
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27 brands found
Argus Observer
News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
The Source Weekly
News
The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...
Portland Business Journal
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The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...
The Bellingham Herald
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The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...
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The Olympian
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The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change state public disclosure laws to keep government meetings op...
The News Tribune
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Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...
Tri-City Herald
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The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...
Idaho Statesman
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Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
The Modesto Bee
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The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, which includes southern San Joaquin County, Merced County, Tuo...
The Tribune
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San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...
Merced Sun-Star
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Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...
The Mendocino Voice
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The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings in a way that's fast and accountable to the people. Since s...
The Daily Californian
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The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...
The Sun-Gazette
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Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare County Football Preview, Central Valley Medical (CVM), the ...
The Ark
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The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...
Modoc County Record
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The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City, Canby, Likely, Adin, Davis Creek, Bieber, Lookout, New Pine...
Monterey County Weekly
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As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, ...
Los Angeles Times
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The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
TechCrunch
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TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
Sports Illustrated
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Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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