Programmatic Advertising in New York City, NY

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Programmatic

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Best Programmatic Advertising Providers in New York City, NY

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40 brands found

Martha Stewart

Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Active in New York City, NY
Offers Programmatic

Magnolia

Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
Active in New York City, NY
Offers Programmatic

InStyle

Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith.  In Feb...
Active in New York City, NY
Offers Programmatic

South china morning post(SCMP)

News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Active in New York City, NY
Offers Programmatic
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Verywell Health

Health ·  Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Active in New York City, NY
Offers Programmatic

Verywell Family

Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
Active in New York City, NY
Offers Programmatic

Verywell Mind

Health · Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ad...
Active in New York City, NY
Offers Programmatic

Health

Women's Health · Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range fr...
Active in New York City, NY
Offers Programmatic

Investopedia

Investing ·  Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stock...
Active in New York City, NY
Offers Programmatic

The balance

Finance · The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Eve...
Active in New York City, NY
Offers Programmatic

Serious Eats

Food & Drink · Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for r...
Active in New York City, NY
Offers Programmatic

Simply Recipes

Food & Drink · Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, b...
Active in New York City, NY
Offers Programmatic

The Spruce Eats

Advertising · The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more....
Active in New York City, NY
Offers Programmatic

Food & Wine

Food & Drink · Food & Wine  celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Active in New York City, NY
Offers Programmatic

Liquor.com

Food & Drink · Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens ...
Active in New York City, NY
Offers Programmatic

Better Homes & Gardens

Home & Garden · Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gard...
Active in New York City, NY
Offers Programmatic

The Spruce

Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
Active in New York City, NY
Offers Programmatic

REAL SIMPLE

Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith.  The magazine features articles and information related to homema...
Active in New York City, NY
Offers Programmatic

MyDomaine

Home & Garden · MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website...
Active in New York City, NY
Offers Programmatic

Byrdie

Beauty · Byrdie is a digital media brand that focuses on beauty, wellness, and lifestyle content. It offers articles, tutorials, product reviews, and...
Active in New York City, NY
Offers Programmatic
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What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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