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Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...
Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-winning magazine reaching 393,000 farmers and ranchers. We fo...
Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and innovators connecting the world’s largest community of busi...
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, jus...
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind those sponsorships and extensions. Tap into our expertise and ...
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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