Overview
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Statistics and Results: Win Your Wedding – Sweden & Norway Spring 2026
BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage
Full screen
This is not about numbers on a page – it is about real couples who found inspiration, followed our sponsors, and made thousands of choices for their wedding. Det viser, hvordan vores engagement skaber reelle relationer og vækst for vores partnere.
Direct contact via inbox – broken down by market:
Over 12,371 unique email addresses were registered from couples in their active planning phase. All participants received a personal email directly in their inbox with the sponsor’s name and easy links to both the website and Instagram, giving sponsors direct contact with the target group.
- Sweden: 7,421 participating couples (unique email addresses)
- Norway: 4,971 participating couples (unique email addresses)
Traffic to competition page and exposure:
The competition page was the central meeting point where we showcased all sponsors and integrated them into the competition questions, giving them clear exposure. The page generated a total of 29,558 views and strengthened sponsor visibility:
- Sweden: 17,782 views on the Swedish competition page
- Norway: 11,776 views on the Norwegian competition page
Combined viral reach on Instagram:
The campaign’s pinned main reel performed well across Scandinavia, exposing all sponsors to a large wedding audience and strengthening their visibility across the region.
- 1,100,000+ views and 500,111 in unique reach, providing strong visibility and exposure for the sponsors.
- 3,800 comments
- 889 likes
- 366 shares
- 98 saved posts
How we retain your followers – and build a long-term relationship:
Unlike regular competitions where participants unfollow right after the draw, these couples are in the midst of a 12–18 month planning phase and keep your brand in their feed, strengthening the sponsor’s long-term presence and ongoing visibility.
Instagram growth (example from partner):
- Start: 1,311 followers.
- At the end of the competition: 7,968 followers
- 30 days after closing: 6,400 followers remained – clear proof of genuine buying interest and a follower base you still own, with a value that continues to increase for your sponsors through sustained visibility.
- Broadcast channel "Inside Guide" (Instagram):
- Right now: 6,000 active members – a closed community that continuously receives your news, inspiration and targeted partner offers, giving sponsors recurring exposure and repeated value.
Formats and prices
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BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage