Overview
Formats and prices
Upcoming competition: Start November 2026 - Sweden, Norway, Finland & Denmark
BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage
Full screen
In November 2026, we’re bringing our biggest success to the entire Nordics!
Win Your Wedding will launch simultaneously in Sweden, Norway, Finland, and Denmark, each with its own local-language registration page. This means four local competitions, four winning couples, and greater Nordic reach for affluent couples ready to make purchase decisions.
As a partner, you get a head start in your category and reach tens of thousands of engaged couples ready to be inspired and take the next step toward their dream wedding. You choose whether to be visible in one country or across the entire Nordics.
- We invest in results for you. Instead of just showing up in our channels, we focus on targeted advertising via Meta, Google, and TikTok to reach the right couples as they plan the most important day of their lives. In total, we’re investing half a million SEK (500,000 SEK) in marketing across the Nordics.
This is more than just a competition - it’s your chance to meet couples as they plan their big day, build strong relationships, and grow your following. Win Your Wedding brings you thousands of new followers, strengthens your brand, and creates exposure that’s next to impossible to achieve on your own without a million-kronor budget.
It’s about more than just the winning couple. Tens of thousands of excited couples actively seek inspiration and tips for their dream wedding and can discover you and your offer throughout their journey.
Here’s how we help you build relationships - step by step:
- We make sure you’re visible where couples are - through campaigns on Meta (Instagram/Facebook), Google, and TikTok.
- We feature you in our own channels: Reels, Stories, newsletters. You’re visible where couples are already engaged and curious - and you get the chance to become their obvious choice.
- The hook: The chance to win a complete dream wedding. The high prize value attracts couples with strong buying intent, right in their planning window.
Why is this smart? You get all the benefits of a broad marketing push without spending time, energy, or taking any risks yourself. We do the work, you get the results.
- We help you collect valuable leads! Couples sign up via a simple and inspiring landing page where they leave their details, email, phone number, and wedding date - and immediately start following you on Instagram.
Why is this smart? You get direct contact with real couples in the midst of planning and ready to take the next step. Or couples who haven’t decided yet but plan to get married within a year or two. You plant the seed for a future couple, giving you a huge lead over your competitors.
- Gain engaged and curious couples! Participants don’t just fill in a form - they must also follow you on Instagram, visit your website, and answer questions about your brand. That way, you get engaged and curious couples who truly want to know more about you.
Must follow you on Instagram:
Participants are sent straight to your profile and become thousands of new, relevant followers your brand owns and can keep engaging. Unlike typical contests where people unfollow once the winner is drawn, these couples are in the midst of a 12–18 month planning phase. They need your content, your inspiration, and your products throughout their journey - even after the competition ends.
Must click through to your website:
Participants must visit your profile and site, creating immediate, measurable growth with thousands of direct clicks.
Must answer contest questions about your brand: To find the answers, participants must actively seek out information about your offer on your website. This ensures couples don’t just glimpse your logo in passing, but actually learn about your products and understand why they should choose you.
- You’re present the whole way! Couples receive a personal welcome email immediately after registering. Then they’re taken to a contest landing page where you appear again, and your brand follows them throughout the competition via podcasts, newsletters, and social media.
Why is this smart? You accompany the couples through their whole journey with us—building trust and relationships. Because in the end, only one couple wins, but tens of thousands don’t, and they’re left with an upcoming wedding and need to book vendors. They choose the one they’ve seen over four months, day in and day out, during the competition.
- Full exclusivity - you’re the only one in your category. Here you have the chance to stand out and take center stage among the couples.
Why is this smart? You get all the attention in your niche without competition.
Does this sound exciting? Reach out today, and we’ll explain how you can increase your visibility, strengthen your brand, and become the first choice for couples in the Nordics.
Planning for the next round is already underway, and we’re looking for vendors who want to own their niche and reach a wide audience.
Formats and prices
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BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage